Gemma Heath joins Bibby Financial Services to drive SME growth across the West Midlands
Bibby Financial Services (BFS) has appointed Gemma Heath as business development manager, to grow its support for small and medium sized businesses across the West Midlands.
Gemma brings more than 16 years’ commercial finance experience to the role, having held multiple sales positions at Lloyds Banking Group throughout her career. Most recently she served as associate director – Trading & Working Capital, Intermediaries at Lloyds Banking Group where she worked closely with brokers and introducers to meet client needs across the Midlands and East Midlands.
A specialist in Invoice Finance, Gemma holds the ABFA Foundation qualification alongside a Dunn & Bradstreet Credit Diploma and Huthwaite SPIN® selling certification. She has also built a wide network of introducer relationships during her career. Joining BFS, she has a clear focus on growing its presence in the region and continuing to fund SMEs through Invoice Finance solutions.
Commenting on the appointment, David Webb, UK Head of Broker and Introducer, said: “BFS is in growth mode and with more than £1bn of funding capacity, we have a fantastic opportunity to support SMEs and the intermediary community in 2026 and beyond. Attracting someone of Gemma’s calibre is testament to our sales strategy and ambition in the West Midlands and further afield.”
Speaking about her new role, Gemma Heath said: “With the West Midlands Futures Fund seeking to supercharge projects across Birmingham, Coventry, Solihull and Wolverhampton, there’s an incredible opportunity for the region’s SMEs to grow and thrive. Many of these businesses need greater access to working capital and cashflow support to enable them to seize opportunities, so I’m looking forward to leveraging existing and developing new intermediary partnerships to make this happen.
“With our strong family heritage, financing legacy stretching back almost five decades, and a reputation for supporting businesses through the economic cycle, BFS is well-placed to help SMEs overcome challenges and take advantage of opportunities today.”