How sales funnel is perfect for virtual event
Let’s start with why virtual events are perfect for your growing business. Virtual events are not the talk of the future; it has become the new norm. More business owners and sales representatives are shifting to virtual events to reach out to their audience and generate more sales. Over 70% of marketers believe virtual events are the best way to generate high-quality leads. Getting high-quality leads takes time and effort. The most significant advantage of virtual events is that they can empower all the sales funnel stages.
Let’s see how?
Before the event: Make registration a breeze
Keep the registration process as simple as possible. It needs to be short and simple. Don’t ask for irrelevant information from new users. Breeze forms are there for your rescue. Just imagine that you found out about an impressive site recently. However, if the registration process is complex and time-consuming, then there are chances you might lose leads. The best way to simplify the registration process is by reducing the number of steps. You can make passwords and username requirements simpler or offer a guest-sign-in option. It’s better if you faster the registration process. That’s how you can generate leads for events.
The next important part of the virtual sales process is email reminders. People forget a lot of things. So, the registrants may forget about the event too. In such cases, you need to send them a reminder email. You want as many registrants to join the event. Send them reminder emails a week or a day before the event. You can’t just relax thinking that after the seamless registration, you’ve achieved everything. If your event is in two months, then remind them now and then.
During the virtual event: Encourage engagement
As you connect with many people, make sure that you answer all their questions. Ask them what their queries are. What do they expect from this event? To avoid losing the interest of your participants, hosting a webinar Q&A session is essential for higher conversion rates. Encourage the listeners to ask you as many questions as they want not to get bored. Even after the event, reach out to the attendees. Make them an offer to refer the event to their friends and colleagues.
After the event: Always follow up
Make sure to follow up with the attendees for their feedback on your event. Try sending a follow-up email saying thank you for attending. A follow-up email increases 50% conversion rates. So, next time you hold a virtual event, don’t forget to send follow-up emails to boost sales.
Virtual events help you reach out to customers, collect constructive inputs and get high-quality leads without going to industry conferences. It plays a crucial role in your conversion strategy. Automate your webinar completely and generate leads for events with Send Koala. Their experts have significant industry experience and know the way to reach an audience.
My name is Celeste. I am a student at Austin College. I am currently pursuing a business degree and interested in entrepreneurship. She is working for Serpwizz. Before my career, I hope to get the chance to travel internationally.