How to ace mascot marketing without breaking the bank
Brand mascots have been around for decades and will never be out of vogue. A mascot is a human-like persona of your brand, so buyers are more likely to remember it and connect with it. You can leverage it as a powerful marketing tool because it appeals to human emotions and adds value to your campaign. But the cost of designing a mascot and promoting it may sound daunting to a beginner. Even recognized businesses may have some qualms about the expenditure. But we have some actionable ideas to ace this form of marketing without breaking the bank. Here are the ones brands can rely on.
Make it human
Winning the mascot marketing game starts with an incredible design. The more human the character is, the better it connects with real people. Human does not mean choosing a man or woman for the character. It could be an animal, an imaginary character, or even a non-living entity. But it should appeal to the eye and invoke emotions of potential buyers so that they always remember it.
Integrate with the overall brand message
Integrating the mascot with the overall brand message is the best way to achieve more with less. Your audience is more likely to recognize and memorize the mascot as a part of your overall image. Align it with branding components such as names, colors, taglines, logos, and calls-to-actions. You only need to be a little creative to make all elements blend together seamlessly.
Grow with community events
While the internet has changed the way brands promote themselves, you cannot overlook the value of community events. You may worry about the cost of participating in such events, but there are affordable ways to showcase your presence. For example, you can use your retail space and participate in free events around the town. Invest in Custom Mascot Costumes you can use across several events. You can even display banners and billboards featuring the character.
Build a social media presence
Social media marketing is perhaps the most cost-effective way to extend your visibility and reach. The best part is that you can spread the word about your brand by leveraging the connections of your followers. You only need to create compelling, share-worthy posts that include your mascot, and your audiences will do the rest. Besides being creative, ensure consistency of posts to keep the momentum on.
Involve the audience
Nothing gets better than audience engagement when it comes to propagating your brand mascot. Gamification and contests are excellent ideas to engage your audience and foster a long-term connection with them. You can even encourage conversations on social media, just as with humans. Involve the audience with the character as much as possible. You may even seek their input for designing or upgrading the design down the line.
Designing a brand’s character and promoting it should not cost a fortune. You only need to think like your customers and design it to appeal to them. Also, showcase it where the audience is, and you can extend its outreach on a budget.