How to choose the best social media platform for your business
Are you sick of traditional marketing and looking for a new and innovative way to get the public to notice your business or brand? Have you thought about marketing your brand on social media but have no idea which platform is the best one to go with?
In today’s day and age, having a social media presence is almost critical for a business’s success. These day, so many different brands are making use of the various different popular social media platforms to promote themselves because of the sheer size of the platform and the massive reach that a business can have.
There is no doubt that social media can help a business grow by reaching massive audiences in a quick, easy, and convenient way, but it can be tricky to decide which platform is best suited to your brand. If you are new to social media, making the choice can be difficult, so here are a few tips on how to choose the best social media platform for your business.
Know your audience
The very first step to follow before you even begin to choose a social media platform is to know exactly who your target audience is and what kind of people will like your brand and everything it has to offer. it is so important to know all of this before choosing the social media platform you will be posting to and making use of because each social media platform has a different demographic and if you are using the wrong platform you may never end up reaching the people you are wanting to reach.
Twitter is the oldest popular social media platform around and the fact that it’s been around for a very long time makes it far more appealing to those who were around when it saw its start. This means that twitters demographic is more towards that of millennials. TikTok is the completely opposite, being new and trendy, making is far more popular among the younger generations like gen Z, as well as popular with brands with so many services, such as TokUpgrade, that allow you to buy active TikTok followers. Instagram, however, is seen as an everything platform and caters to millennials, gen Z, and everyone in-between.
Have a brand personality
Before choosing a social media platform to post on you need to discover what you brands personality is and what kind of tone and look you are going for. Every platform caters to a different kind of lifestyle and tone so this needs to be carefully considered.
Twitter is a microblogging style platform that is mostly comprised of more word oriented content, making is a lot more businesses like and a bit more formal. If you are looking to sell a lifestyle of glamour and luxury you might consider making use of instream where all the posts are very carefully curated and everything you come across has had a lot of time and effort put into it. If you don’t have much time or any fancy equipment and are looking to post more authentic and in the moment content, TikTok is just the place for you.
Define your goal
When it comes to using social media, in order to become successful, you need to defend your goals. If you are looking to reach new audience you will need a platform that makes that easy, but you also need to have a plan on how you will do that. If you are looking to improve your customer service you will look for the platform that has the best communication channels. If you are looking for better engagement, you must have a look at the various platforms and what methods of engagement they offer, deciding which is best for you.
The various platforms
There are 3 main platforms that businesses are making use of; Twitter, Instagram, and TikTok. All of these platforms give businesses access to hundreds of millions of users making them fantastic for marketing but they are all very different.
Twitter is a microblogging style platform mainly used for worded contest. Instagram is an app where you can post both videos and photos in a variety of formats. TikTok is a short form video platform that is the newest of the social media platforms, and is one of the best for getting followers. Here you can post videos that are 1 minute or less.
