How to create a website for a cleaning company
Photo by JESHOOTS.COM on Unsplash
Both residential and commercial cleaning companies can benefit from a quality website. Most companies, unfortunately, create a website just for the sake of having one, and the site rarely leads to any new business.
If you are struggling with this issue too, keep reading and create a website genuinely able of attracting clients.
Inform visitors how to reach you
It comes without saying that your website must contain your contact information. And while you may have thought of this before, the information could be located on a page that is not all that easy to find.
At best, include your phone number and email address on the front page, and make sure it is easily accessible from any subsequent page.
You can also use a booking plugin or a service business scheduling software for people to directly book an appointment with you without wasting time on small talk that can be avoided.
Provide pricing information
While it is perfectly ok not to disclose your actual prices, provide visitors at least a rough estimate or a quote for your services. Even a wider range, such as $80 – $200 per cleaning session, can help them decide quickly.
Include availability information
It is not customary for cleaning companies to be pinned down to specific working hours, but make sure clients know when to reach you. A schedule where they can book appointments based on availability is an awesome idea.
Mention success stories and customer testimonials
Referral marketing is the best, so keep things simple. Instead of investing in pricy campaigns, take a simpler road. Ask satisfied customers to write short reviews or testimonials. This won’t cost you a thing, and it will help your business more than you can imagine.
CTAs (calls-to-action) on your homepage
As a website owner, you’d think that more visitors to your website automatically means more customers. As an experienced website owner, however, you can immediately disprove this myth.
Traffic doesn’t come by only owning a website. Further marketing efforts are required to convert your leads into sales. You’ll need to come up with an efficient method to generate and convert leads, such as free quotes for first-time visitors.
Given that your price display is vague, to say at least, don’t forget the CTA button where visitors can ask for an estimate. Generally, cleaning websites are visited by two types of people. There are those interested to buy, and those that are still researching and want to compare your services. A button like this will be useful to both.
Therefore, your focus should not only be on ‘ready-to-buy’ leads. What is more, you need a strategy to generate traffic for leads that are not yet convinced. This is something you can also achieve with free downloads or advisory services.
A clearly defined tagline can further enhance your website
By tagline, we refer to the statement or sentence that summarizes all important info for your customers. Ideally, you’d have a catchy and memorable tagline that separates you from the competition. The more effective this sentence is, the longer your visitors will stay on the website.
Keep in mind, though, that people’s attention span is becoming shorter and shorter. You need to provide information for them within seconds, and if you don’t, they will most probably go straight to your competitor. Therefore, make sure the tagline is visible on your homepage.
Tell your story, at best with photos
A great idea for your cleaning website is to display photos of your work and your employees. Nobody is 100% comfortable letting unknown people in their homes, so make this process a bit easier for them.
The common worry is that their privacy will be violated, or that their belongings will be stolen or broken. Reassure them that you trust your employees 100% and that you will not let something like this happen. Your main task is to eliminate any fear like this, and photos and videos can help you do it.
Highlight the main benefits of your cleaning services
If you research a bit online, you will spot a common pattern among cleaning websites. They all talk about what they do, but none explains why they’re so good at what they are doing. Benefits are nowhere to be found, and it is not the visitors’ fault that they don’t choose a particular service. Unless you’re a proven provider with more than 30 years of experience, you can’t expect much.
Make the benefits of your services a key decision factor, and you may overcome competitors in your branch that have been around for years. Let people know how you can improve their lives, and soon you will be their favorite provider.
Don’t forget the FAQ page
Last but not least, include an FAQ page on your website. This is not only helpful for your visitors, but it will also help you save time on answering common questions about your services.
Credibility is key
Each cleaning company bares responsibility for the provided services. This applies to both residential and commercial cleaning companies. Therefore, it makes sense to make background checks on your employees and train them before they start working.
It is only natural for people to worry about their possessions when they let someone at home. Reassure them that they don’t have anything to worry about when it comes to you.
