How to develop content strategies that resonate
Photo by Andrea Piacquadio
Content isn’t going anywhere and that much is clear with the development of online platforms and the Internet. From ten thousand word blogs to fifteen second reels, everyone is publishing something these days but not everyone is getting noticed. Understanding what separates the content that gets ignored from the content that connects is important, and for that, you need a strong and well thought out strategy.
Whether you’re creating content alone or you’re doing it as part of your business, developing a content strategy that resonates with your audience is key. It’s not just about what you post bubt about how you engage with it afterwards and why you’re posting it in the first place. Even the most niche of services, like an Onlyfans chatting agency, requires tailored and thoughtful strategies to connect with the right people. Whatever your industry may be, building a content strategy that resonates can help to build trust and drive engagement. Those curious scrollers become loyal fans and here’s how to make it happen!
- Get to know your audience. You cannot create content unless you know your audience. You can try, but unless you write the right things or create the right videos, you’re not going to know their pain points or interests, habits and language. Learn what keeps them up at night, and what solutions they’re actively searching for. Learn their humour and tone of voice and the style of content they respond to. Once you know that you can make your audience your best friend.
- Define the voice of your brand. Your brand voice makes all the difference to your audience, and you should ensure that your content feels like it’s coming from a person and not a robot or corporate brochure. If you define your brand voice and purpose, you can pinpoint who your content benefits and why. What conversations do you want to spark? What values do you stand for? All of these have to come out in your content! When your brand voice is consistent, audiences are far more likely to connect with it on an emotional level. They’ll recognise your content before they even see your logo and this can apply whether you have a fashion brand or a coaching business.
- Focus on your value. It’s nice to offer viral posts to your audience, but your value as a business should always come first. It’s nice to go viral but the content that sticks is the kind that truly helps your audience. Every single piece of content you put out there should either solve a problem, answer a question or create conversation. It should inspire action and be of a high quality. A well crafted blog post that answers your audience’s questions will make all the difference.
- Pick the content that works. If you want a content strategy that resonates, then it’s important that you pick the right type of content. Not everyone goes into blogs, preferring video instead to consume their content. Start by identifying your goals and match the format to the function. Building awareness with social media posts, YouTube videos and infographics is how you get where you need to be. You can use your content to drive traffic, convert leads and nurture customer loyalty. You can achieve this with the right strategy and you don’t even have to be on every platform. Choose the formats that make sense.
- Work to repurpose your content. Creating content from scratch is exhausting. And it’s not what you have to do to stay relevant! Repurposing the content you have to create a new angle or bring in a new conversation can help you to stretch it out and repurpose as needed. You can repurpose and reinvent the written word, videos and more. One solid piece of content can be used for ten different posts if you use it in the right way.
- Storytelling keeps you connected. Facts tell but stories are what sell the most. You need to be able to connect with your audience on a deeper level. Sharing customer transformations, telling your origin story and humanising your business by showing people that you have overcome challenges can really enable you to connect with your audience. Your stories don’t have to be dramatic but they just need to be honest!
Photo by Judit Peter
Use data to refine strategy. Once you have your content rolling, you can measure what works and how. You can use engagement, traffic, conversion and retention to keep your audience engaged and refine your strategy to a tee. It’s important to avoid vanity metrics, too. Likes are nice, but if you don’t have any engagement or commentary, you’re going to struggle to generate quality leads.
- Be consistent. This doesn’t mean that you have to be robotic. In fact, you want to put out enough content to be relevant and regular. The key is to create a content schedule that works for you. Mix up your formats and if you get stuck, go back to your audience and ask them what they like. Understanding their angle can help you to use insights to guide your next post and your next video.
Creating the right content is important if you want to make your audience feel good. You want to speak their language, solve their problems and be central in their minds. You want to create something useful, but also meaningful. Start with clarity and stay focused on delivering the value that your audience is looking for. Whether you’re a business connecting to another business or a creator looking to build an audience, you need to make sure that you can show your audience that content isn’t just content. It’s conversation, connection and a way to build a community. When this is done right, the growth of your business will start to take care of itself. And all because you put in the effort needed to build something worth listening to and reading.