How to drive profits with more effective ads on Amazon
Bringing your product further into the public eye to boost your profits can be tricky, especially when your competitors are looking to do the same. Unfortunately, you’ll rarely be able to avoid the competition, so you’ll need to figure out how to stand out from the rest.
In this article, we’ll show you some of the top things to consider when working on your marketing and advertising content for selling your products on Amazon.
Sponsored ads on Amazon
One of the most commonly used methods of advertising, and one that is very effective, is the use of sponsored product ads on Amazon. These ads pop up along with the standard list of items that are listed following a search. You can target specific categories on Amazon to ensure your product is featured alongside similar, complementary products to better increase the chance of customers clicking on your ad.
Consider an Amazon consultancy agency
When it comes to e-commerce with Amazon, there really isn’t much time for making mistakes. Ensuring you’re using the correct keywords and trying to keep up to date with Amazon’s ever-changing platform and algorithms can not only be exhausting, but if you get it wrong, your ads won’t reach their full potential and this may end up losing you money. Working with an Amazon consultant such as Amazon PPC can alleviate that stress. They’ll research how best to optimise your ads to increase your potential profits and, arguably more importantly, giving you more time for other key tasks.
Make sure your ads are cost effective with ACoS
You’ll likely run into this abbreviation quite a lot when trying to figure out how best to run your ads. ACoS simply stands for Advertising Cost of Sale. ACoS is a means to measure how well sponsored product campaigns are faring. This is where you’re weighing up the spending on ads versus your increase in sales. This should be closely monitored as once you begin to spend more than you get back in profit, something is going wrong.
Using negative keywords
Negative keywords may sound like a bad thing on the surface, but really, all they’re doing is helping you to laser-focus where your product will appear when people are searching and browsing Amazon. Let’s say you’re selling golf clubs, for example. These will naturally begin showing up in searches related to sporting equipment. The chances are that someone searching for a new hockey stick aren’t going to be interested in buying your golf clubs, no matter how nice they are. It’s just wasted ad space at that point. By adding “hockey” as a negative keyword, you’re removing the chance of your product from appearing here and improving the chance of those ads popping up in more relevant areas.
It can be an incredibly laborious task to ensure your ads are fully optimised, but getting a good, effective advertising system in place is going to really help your chances of boosting your sales, netting you a much nicer profit.
