How to grow your cold email outreach agency this year
In recent years, marketing software builders designed hundreds of cold email prospecting tools that ultimately resulted in a whole new category called sales engagement.
Sales engagement tools are not like the marketing tools that came ahead of them. Instead of blasting thousands of emails per day, sales management software focuses on targeted marketing campaigns by sending smaller volumes of personalized emails.
Such software is one of the tools you can recommend to your valuable clients, a tool that will allow them to manage the entirety of their marketing in a single dashboard. In return, that will generate more revenue for your business.
Here are a few more strategies to grow your cold email outreach agency this year.
Build a network
To grow your agency fast, you need to connect with a broad audience, including existing customers and new prospects. It may take some time to build a network, but once it is there, it will serve as a handshake to many more clients and provide you with a stream of referrals.
However, making connections is only half the battle. You also need to keep the relationship going by reaching out to old clients a few times every couple of months. You may forward a relevant article or invite them to a conference.
A couple of pointers for building your network:
- Start local – Being located in the same area is a common ground you have with local businesses. That makes it easy to introduce your marketing agency and services to them.
- Focus on a niche – Market your agency to one niche and only one niche first. Targeting specific customers provides a clear focus and enables you to build up specialist skills and knowledge in a particular niche.
Offer social media services
Social media is helpful, especially if you provide social media services yourself. Manage your social media presence the way an expert does it.
Here are some ways to jack up your social media presence:
- Make use of examples and use cases
- Utilize trends. Be the first to adjust to trends and give your audience updates on marketing trends.
- Use the power of referrals, recommendations, and testimonials.
What type of content will attract your social media audience? Is it images or videos? Would it be entertaining or educational content? Creating a marketing persona can help you answer these questions.
Research to know who is likely to gain from your business
Sit down and figure out who is likely to buy from you. Ask these questions:
- What is the position of the individuals you are trying to win?
- What is their industry?
- What frustrations and challenges do they face in their business?
- In what places do they hang out online?
Now, you have a general idea of your ideal prospects, which can also mean coming up with multiple personas. Generally, that’s how it looks. Now you can start building a lead list for a targeted approach to your marketing.
Leverage the advantages offered by different social media platforms – Facebook, Instagram, LinkedIn, Twitter, and so on. Check relevant stats from these platforms here.
Hit the phones
What we mean here is cold calling. First, look for local businesses via Yelp. Call them all up and offer to manage the cold email part of their business for them. You can land an account or two, which is already a good start for expanding your reach.
Provide them the best service you can give, and make sure your cold email outreach strategies do work. Once you have shown them that your tactics work, they will thank you for your services and start recommending your agency to their networks of partners.
Here are some cold emailing tips you can employ and share with your potential clients:
- Use an engaging subject line – It will boost your email marketing’s open rate.
- Stick to your targeting – Be sure that your prospects match your ICP (ideal customer profile). Also, make your emails exceptionally relevant to your recipients.
- Add value – Provide an immediate solution to their pain points.
- Use a clear call to action – Boost your response rate by using straightforward yes-or-no questions.
Follow up
Do away with the guesswork because if you do not get a reply, it does not automatically mean your recipient is not interested. They might not have the time now and would go back to you later.
Getting the cold shoulder on the first message is the norm in any industry. According to research, 18% of recipients reply to the first email they receive, and 27% respond to the sixth email. Every follow-up email that you send is always an opportunity to get your prospect’s nod.
Each of these opportunities is an opportunity to make another impression with prospects and engage with them for 30 seconds. You can use that 30-second attention to:
- Evoke a smile
- Add value
- Gain credibility
- Show understanding and empathy
- Capture attention
- And differentiate yourself
You can use follow-up emails to speak about a pain point each time. Talk about another pain point when you craft your subsequent emails. And remember: Always personalize each email you send.
Get SEO optimization services
Work your SEO to make your website more visible. This strategy by businesses is a surefire way to generate traffic and convert prospects into buyers and customers.
Such service provides:
- Site Audit – The service will crawl through your site to uncover non-optimized content, missing meta-data, and duplicate links.
- On-page optimization – The focus here is to make your website more search-engine- and user-friendly.
- Keyword research – They will also help you research for the best keywords to include in your content. Along with keyword research, the service will also focus on creating fresh content that reflects your brand’s distinctive voice.
- Link building – They will also help you with link building. In particular, they will create links outside your website so that search engines will recognize your site as a reliable source of information.
One more piece of advice: Do not overlook the importance of digital marketing reports for your clients. These reports communicate to your clients to show them if your strategies work and if your business is worth the money they invest in you. Also, always give your clients a short outline of the tactics you will use next for the cold email marketing campaign.
