How to help drive online sales for your growing business
Do you have a steady stream of traffic to your eCommerce website? If so, is this regular flow converting that interest into actual sales? It is common for many eCommerce websites to rank highly in search engines yet fall short at converting these visits to sales.
There are various possible reasons for this outcome. It ranges from the product features and price to the websites navigation and overall security. Two websites offering the same product can experience varying successes due to how easy it is to use the site.
If you have a growing business, you will have likely wondered how to drive your online sales. Fortunately, there is a combination of strategies that you can integrate into your business to help you achieve this goal. These are some of the ways you can help your growing company to drive your online sales.
Improve your website navigation
To encourage site visitors to move forward and make a purchase, you need to ensure that your website is clear, clean and well-laid out. Ensure that your eCommerce website designer understands this goal from the start.
If potential customers find your website difficult to navigate, they will go elsewhere and may not return. To combat this, keep the website design simple, consistent and professional. For example, you cannot afford to be making any spelling mistakes. Ensure that everything is as intuitive as possible, using clear section names and reminding visitors where they are on the site. In addition to this, you want to reduce the total of clicks between the landing page and checkout. The purchasing process should be as quick as possible and avoid forcing users to open an account to buy something. It can turn them away and abandon their basket.
Be transparent about extras on offer
Openness and honesty are vital in sales. Be clear about all of the costs and delivery prices that your customer will have to pay. It can be a massive turn off for customers that the total price is significantly more than what they had predicted. Ensure that on your site you include full details about the delivery. Having an FAQs page is a great way to pre-empt any customer questions.
Simultaneously, ensure that customers can get a hold of you. You should include all of your contact details on your website, especially your number. It will allow customers to reach you should they have questions not included on your FAQs page.
Collaborate with an Amazon growth partner
Amazon is one of the top online marketplace available. For a business, Amazon is the perfect place to sell your product with the hopes of it reaching a wider audience. Whilst there are ways that you can sell you can sell your products on the online marketplace, sometimes you need that extra support.
Partnering with an Amazon agency like Venture Forge can help you to grow your sales on the online marketplace. Utilising their service and experience, they can help to grow your business. You could potentially sell across the UK, Europe and even globally.
With online selling, you must have a clear understanding of your target market. If you are targeting a younger audience, it is likely they will be web-savvy. If you have an older target group, you will have to do everything to make them feel comfortable whilst using your site. In short, tailor your content appropriately to the audience you are targeting.
The bottom line
Implementing one or a combination of these strategies into your business can help to make a difference in your online sales. Aside from improving sales, it will also help in refining your brand. You can build a strong rapport with customers and leave a good, lasting impression on them. All of these factors can help in driving the sales of your growing business.