How to make a short corporate video
Video is an excellent medium for conveying information dynamically. With the growth and popularity of social media, video is the most effective way to capture attention, educate, and entertain simultaneously.
Corporate views are different because they are not solely intended for a commercial audience but also in-house, used to promote and raise awareness. They showcase the company’s brand to employees, shareholders, and customers with training, safety videos, product launches, and other targeted promotions.
Are you looking for the best ways to create a corporate video that engages the audience? Long-form video is not your answer because while you need enough time to get your message across, you risk losing people’s interest.
However, some solutions have the biggest impact in the least amount of time. This is how to make a short corporate video.
Determine your purpose
Why are you making a corporate video anyway? Is it to inform customers about an exciting product line? To train staff on new protocols and training initiatives? To build brand awareness, update shareholders, and attract new partners? Knowing where your focus is will help determine how you put together your video.
It is better to focus on a specific target audience for short videos. You can make separate videos to address other needs.
Plan it out
Now that you know who the video is for, plan what you want to convey. While you are great at your business and have a knack for sales or managing staff, producing a video requires a particular skill set. Reach out to your team members and see if anyone has the experience you can use. This can be anyone:
- Scriptwriter
- Videographer
- Editing
- Sound
You should get help from a professional corporate video production company. They have the right equipment and expert staff to create exactly what you want, according to your ideas. This will save you time and money in planning and implementation. Ultimately, you will only get top-quality video with a dial-in plan.
Remember, your goal is to convey pertinent information clearly, so don’t rush it. Keep it short enough to leave the audience wanting more. You will thrive in the marketplace.
Make a connection
Short videos leave no time to convey information, so you must make every second count. This is best done through stories that help the audience connect and have emotional pull, action, and humour.
What do you want to say in the video? Highlight confident spokespeople or happy customers. Your employees are great at helping with morale and have a way of relating on the same level as the audience. By connecting with those who view the video, you only need a short time to get the right information to them.
Match your brand
You should have the same logo and wording on all your packaging and marketing material to align with your business and brand. The same should be true of your corporate videos. While this is a visual medium rather than print work, it is where you can showcase your brand in 3D. This will provide a glimpse into your operation’s culture and ethos.
Your culture is a shared way of doing things, while your ethos is how you think and feel as a collective spirit. If you convey this clearly, your corporate videos should make a fast and lasting connection. Show your viewers more than just your products or services by sharing the people and processes behind them.
Your identity is the visual and emotional representation of the brand, so focus on bringing that to the forefront of your messaging throughout the video.
Corporate video ideas to consider
Consider these different ideas now that you’re ready to make your video stand out. Welcome viewers by saying hello in a video that introduces your company and shares what you’re passionate about. Explore your company’s history. Talk about its beginnings and where you’re planning to go in the future.
Communicate your values clearly by discussing the driving forces behind your operation. Product demonstrations offer a visual way to showcase what you sell, which is particularly useful if you operate exclusively online. Introduce key team members through video to help new recruits feel connected immediately.
Take your audience on a rapid walk-through with a ‘Day In The Life’ feature to show what working at your company is like. Let current employees share their experiences and enthusiasm for the company in employee testimonials, which can be incredibly effective for recruitment.
Don’t forget to highlight company events. Show off the fun outings and perks you provide for your team members. These ideas, among others, are great ways to engage with customers, clients, shareholders, and employees alike.