How to make the most of your corporate event
While during the pandemic, events of all kinds may have slowed down a little, it’s safe to say they’re now back on track. Businesses will be keen to start holding corporate events again, and it’s important that each event is optimised in multiple ways to ensure you get the most out of it.
From planning with a purpose to inviting the right crowd, there are multiple parts of the process that you need to be aware of. Read on to find out how to make the most out of your corporate event.
Go into it with a purpose
As with everything else in your business, your corporate events should serve a specific purpose. That might be to provide a space to interact with other brands in your niche, to thank your clients for their loyalty, or just to celebrate an important milestone.
Whatever the purpose, it’s important that the rest of the event reflects that goal. This starts with how you market it and ends with what kind of round-up content you produce. The experience that you provide for those who attend your event might be quite different depending on the purpose that you choose.
Choose your audience carefully
Choosing a target audience is important, and it’ll influence the rest of the planning process from the very beginning. You don’t have to choose a single demographic – your target audience could be clients, business partners and executives, but it’s important to make that decision early on.
It’s also important to err on the side of caution: invite too many people, rather than too few. An event that’s under-attended reflects poorly – a packed event, while potentially stressful, makes your brand look attractive and successful.
Customise the event
You want everything in the event to be totally tailor-made to suit your brand, within reason of course. That doesn’t mean that your logo has to be shouting in everyone’s face, but by taking a subtle approach, you can ensure that everyone at the event is subtly reminded of the fact that this is your event.
To achieve this, you can print posters, and also make use of technology. Paper posters will be more suitable for certain locations, but you can also have branded videos playing on screens in appropriate locations.
Promote the event
One of the most important parts of your corporate event is how you market it. You can plan the best event of the year, but if it isn’t marketed properly, then no one will come.
Your marketing strategy needs to be planned carefully; the build-up should begin months in advance, across a wide range of promotion methods. This means adverts, email campaigns, social media, and newsletters. It’s important that you plan the timing well – end the campaign too far in advance and people may forget that the event is coming up.
By following these tips, you’ll be well on your way to holding the corporate event of the year. Plan well, and the rest will fall into place.
