How to make your website stand out online
There are so many great benefits to having an online business. The remote work, not being restricted by location, the money saved on an outlet, it is easy to see why it has taken off in the way that it has. There are some downsides, though. One main one being the competition. As great as your business idea may be, there is probably another website that offers at least something similar. It can be difficult to really attract the attention of consumers over other competitors.
Of course, the main way to get above your competitors is to have a good SEO score or improve your traffic to your site and thanks to companies like www.clickintellegence.co.uk you can optimize your business’s online status. However, there are also internal aspects to your website you can apply to help make your site stand out.
Design and layout
The design and layout of your website means a lot. It is your brand, your style, and your atmosphere. For businesses that operate entirely online, there should not be any underestimating the importance of design.
First, try to decide what color schemes you want to go for. This decision should be made considering your business and the industry you are in. For example, a family friendly restaurant should have bright welcoming colors, such as reds, blues, or yellows. This gives the site a welcoming atmosphere, which is what your restaurant is all about. But if you are a sophisticated menswear store, that is not the look you will be going for. In this instance, you may want to go for a more slick and modern look. Having sharp colors such as black, gold, and silver will be far more appealing to your target audience.
Fonts are also similar to color schemes in that they help represent your brand. Choose a font that will capture the class, friendliness, or simplicity that your business offers to customers. Always make sure it is easy to read too!
Content
The content on your website is essentially what people are clicking for. So, you need to make it good. The likes of blog posts or paragraphs of information should have nice free flowing language. It should read well and be comprehensive. You do not want your readers getting bored trying to find one piece of information.
If you wish to include photographs and videos on your site, avoid low quality ones. Staying away from stock footage is also good as it will make your content unique. Try to fill your website with professional, aesthetically pleasing content as it will make for a more enjoyable consumer experience. It also gives the impression that you are extremely professional.
Animations and interactive features
People love animations and websites being interactive. It can be really simple to pull off too. In terms of animation, adding a short play of falling snow around Christmas can put a smile on someone’s face, while interactive features can be polls or quick to answer questions. This helps draw in the consumers attention and engage them more with your site.
