How to raise brand awareness with the right digital marketing strategy
The more people are familiar with your brand, the more customers you can expect. This is the logic behind a concept like brand awareness. Considering how fierce is the fight for customer attention, increasing brand awareness is a vital growth strategy. People need to know who you are, so they’ll think about your brand the next time they need the type of product or service you provide. But how can you increase brand awareness?
In this article, you’ll discover how to use digital marketing to raise brand awareness and drive more sales.
Build authority with engaging content
Regularly sharing fresh, engaging and informative content is the most powerful way to establish trust with your target audience and drive more traffic to your site. Website content can include industry news, business updates, insights on various topics relevant to your audience and info charts. Content quality and length affect both rankings and conversions, so it’s vital to work with talented copywriters who know everything about content optimisation. Brafton is a leading digital marketing agency that can take your ideas and translate them into attractive blog articles, newsletters or eBooks. Having good content on your site will help you rank higher on search engines and position yourself as an authority in your industry.
Expand your audience with social media ads
Organic reach has become a real challenge on platforms like Facebook or Instagram. However, brands can use the massive popularity of social media sites to their advantage by investing in ads. Social media marketing provides an excellent opportunity to get your brand in front of millions of people. Facebook has over two billion monthly active users, whereas Instagram has over one billion active users. Other social media platforms like Twitter or LinkedIn also have hundreds of millions of active users. From a marketing perspective, these are astounding stats. Advertising on social media can be thus a key contributor to brand recognition. In addition, social media ads offer precise targeting so you can reach people based on location, demographic, age, interests or buying habits. Thus, you can directly connect with people who are most likely to show interest in your brand.
Reach established communities
The digital world is comprised of many communities of different sizes centred around a common interest or a popular figure. An excellent way to build brand awareness is to reach established communities to which your brand can bring value. Consider partnering with influencers. Bloggers, vloggers, podcast producers and other media personalities in your industry can introduce your brand to their well-established audiences. They can mention your brand in their articles, videos and social media posts or display ads on their profiles and websites. Their support for your brand will be seen as a vote of confidence. However, make sure to find influencers whose communities have a clear interest in the services or products you provide.
Generate buzz with giveaways
Incorporating giveaways in your digital marketing strategy can bring an excellent return on investment and produce effects much faster than other online marketing practices. Many brands run giveaways because it’s the fastest way to build a social media following on popular sites like Facebook, Twitter or Instagram. A giveaway can generate buzz around your brand and fuel people’s curiosity about your products and services. It can get you more clicks on the website, more email subscribers and better social media engagement. It’s thus the perfect lead generation tool. Moreover, it’s a cost-effective marketing practice with predictable results.
Use data to learn and adapt
Digital marketing comes with valuable insights about your audience, which you can use to adapt your strategy as you move forward. Every action taken by your social media followers and website visitors can be tracked and analysed, revealing valuable information about the behaviour of your target audience. There are dozens of ways to gather and analyse data and thus determine the success of a blog post, ad campaign or newsletter. Using with these detailed metrics, you can evaluate whether your marketing activities are receiving the responses you expect. Use social media analytics and site analytics to discover the strengths and weaknesses of your digital marketing strategy. Be ready to experiment and to change your approach.
Every action you take towards raising brand awareness can have lasting effects on your business success, but there isn’t a predefined digital marketing strategy that works for every brand or in every industry. The willingness to experiment with various tools is the only thing that can guarantee you a wider reach.
