How to start a successful tarot reading business
Ready for a tarot start-up? If you make sure to approach the business with the right strategies and mindset, your divination practices are going to be both lucrative and fulfilling. Whether you are a pro reader or a beginner, do not hesitate to turn your true passion into a profession. At the same time, you have to keep in mind that to start this kind of business requires more than your dedication to cards and skills in the sacred niche. Below, we offer you a quick step-by-step guide on how to start a successful business in tarot reading and stay sane.
Be realistic
No matter what. A lot of practitioners are well-established before they decide to turn their passion into a business. For example, if you have been performing reading sessions for ages, like trusted platforms similar to TarotAtlas.com, you might already have a huge base of clientele, so you have a solid basis for growth. On the other hand, there are those tarot fans who can’t boast of having tons of clients; however, they have a popular page on social media platforms or a blog with loads of visitors. If you’re a member of one of these camps, your business journey in the world of tarot is going to be easier. But if you’re not…well, it’ll be pretty hard to rock the industry. That’s what you have to be realistic about and get ready to hustle harder than others to succeed.
Clearly know your niche and services you can offer
Tarot is the field that includes tons of different approaches, styles, forms, etc. In other words, your task is to…stand out. To stand out against the background of the other practitioners. In order to do that, we recommend you to define your special area of professionalism. Here’s the list of options to pick from:
- General readings. You’re welcome to perform sacred sessions related to career, love, and other life issues.
- Specialized reading sessions. You’ll have to focus on love and relationships, spiritual growth, guidance in career paths, etc.
- Event readings and corporate guidance. You can render divination services for corporate events, parties, retreats, and so on.
- Cyber readings. Gadgets like laptops and even phones enable you to provide readings via email, video calls, or chat.
Now that you know all the offers above, you can decide what services are your real vocation and unique.
Make sure you are present on the web
A strong online presence is a must for those who would like to rock the tarot reading business. To become one of the recognizable brands online, we recommend you to do the following:
- Invest in a top-notch website. Use it as your portfolio with information about your services, prices, bookings, or anything else you would like to share with your clients.
- Work on social media marketing. All the platforms like Facebook, TikTok, and Instagram are at your service to meet your potential clients.
- Start a channel on YouTube and/or a blog. Why not? Use all possible means to connect with your target audience. Provide sample readings, tips, insights, or anything else to demonstrate your expertise.
- Online booking system. Make sure the process of scheduling is fast and simple. Use platforms like Acuity Scheduling and Calendly.
Set your prices & pick payment methods
Money plays a crucial part in any niche, and the divination area is no exception. It is important to research the prices of your competitors to see what your rates will be. We recommend you to offer things like package deals for returning clients, single readings, and subscription-based tarot insights. You’re welcome to receive money from clients via Stripe, Square, PayPal, Venmo, etc.
Your reputation and clients’ trust are priceless
Before the online community knows who you are, make sure to offer some freebies to hook people here and there. It can be something like discounted or 100% free online readings that will help you to gather a lot of testimonials. When the reading session is done, make sure to approach each satisfied client and ask them to leave honest reviews on your skills, website, services, and so on. Don’t forget about the ethical standards! Being compassionate, honest, and professional in everything you do is part of success.
Turn the marketing mode on!
Using various marketing strategies, you can attract more and more clients, as you work on your business. For example, you may start with the word of mouth. In other words, you will have to ask satisfied clients to refer others. Switch to SEO optimization to optimize your website so it ranks for the most relevant tarot keywords. At the same time, you can use email newsletters that will help you stay in contact with clients while providing them with useful promotions and insights. Finally, ensure to co-work with other spiritual experts like wellness coaches, astrologers, life coaches, etc.
Offer more, more, and more
Your business is going to grow (yes, it is!), and your task is to expand your services in all the possible segments. For example, you can do some workshops and courses in order to teach those who are at the beginning of their divination path. What is more, you are welcome to engage in writing how-to guides on tarot readings or books about divination art. We also recommend crafting tarot decks if your creative soul is into that. Tarot merchandise is also something that people love, so keep that option in mind.
So…
Ready for tarot adventures? Starting a tarot reading business can be tough since it requires you to use your skills, intuition, and entrepreneurship. However, if you work on your brand to make it strong, work on your marketing effectively, and bring out all your abilities, you’re sure to build a successful practice. Stay strong, stay authentic, and appreciate your clients. After all, all the querents are the ones you should be grateful for your business and the opportunity to be engaged in a favorite business that is your vocation.