How to use telesales for rank-and-rent SEO sites: A step-by-step guide
Rank-and-rent SEO is a popular business model where you rank websites for specific niches and locations, then rent them out to businesses. While many rely on organic leads or direct outreach to rent these sites, telesales can be a powerful tool to scale your rank-and-rent SEO business. Here’s how you can leverage telesales effectively.
Step 1: Understand your target audience
Before picking up the phone, know who you’re calling. Your prospects are usually small business owners or local service providers like plumbers, electricians, or real estate agents. These businesses are looking for ways to generate more leads without spending a fortune on ads.
- Pain points: They want more calls, website traffic, and conversions.
- Opportunity: They likely spend money on lead generation platforms like Angi or Thumbtack. Your rank-and-rent site offers a direct, affordable alternative.
Step 2: Build a strong pitch
Your telesales script should be concise and focused on the value your rank-and-rent site offers. Highlight how it can provide exclusive leads at a lower cost compared to traditional advertising.
Example pitch:
“Hi [Name], this is [Your Name] with [Your Business Name]. I noticed you’re in the [industry] business in . I currently manage a website that generates [X number] of calls per week from people searching for [specific service]. Are you currently looking for more leads or customers in your area?”
If they show interest, explain:
- The cost-effectiveness of renting your site compared to PPC or lead-sharing platforms.
- How exclusive leads can grow their business without added competition.
Step 3: Prequalify leads
Not every business is a fit for your site. During your call, ensure the prospect:
- Has the capacity to handle more leads.
- Has a marketing budget.
- Operates in the geographic area or niche your site targets.
This saves you time and positions you as a professional rather than a pushy salesperson.
Step 4: Showcase the value
During the conversation, emphasize the results your site delivers. If you have existing traffic data, share specifics like:
- Monthly visitors or calls generated.
- Testimonials or case studies from previous renters.
- How your site appears in search rankings (e.g., “We’re ranked #1 for ‘[keyword]’ in .”).
Offer to send a follow-up email with proof, such as:
- Call tracking data.
- Screenshots of site traffic or Google rankings.
Step 5: Overcome common objections
Be prepared for objections like:
- “I’m already advertising on other platforms.” Response: “That’s great! Unlike platforms like Angi, my site sends you exclusive leads—no sharing with competitors.”
- “I’m not sure this will work for me.” Response: “I’d love to offer a trial period so you can see the results firsthand before committing.”
- “It’s too expensive.” Response: “Compared to PPC, this is a flat monthly rate with no surprise costs. You’ll know exactly what you’re paying and what you’re getting.”
Step 6: Close the deal
Once the prospect is convinced, make it easy for them to say yes. Offer flexible payment terms or a short trial period. A call-to-action like this works well:
“Let’s set up a quick demo of the leads you’ll receive. I’ll send over the paperwork, and we can get started as soon as tomorrow!”
Step 7: Follow up religiously
Not every deal will close on the first call. Follow up within a few days to maintain momentum. Use emails, texts, or even social media to keep the conversation alive.
Step 8: Track and optimize
Once the client is onboard, use call tracking software and analytics tools to:
- Measure the number of leads delivered.
- Share regular reports with the client to demonstrate value.
- Optimize your site to rank for additional high-converting keywords.
Why telesales works for rank-and-rent SEO
- Direct connection: Unlike emails, phone calls allow you to build rapport and answer objections in real time.
- Personal touch: Many small business owners appreciate the effort of a personalized pitch.
- Higher conversion rates: A good telesales call can convert prospects faster than passive methods like email.
Final thoughts
Telesales can supercharge your rank-and-rent SEO business if done right and can be used for everything from artificial turf to skip hire to dentistry clients. By combining a solid script, a clear value proposition, and strong follow-up, you can turn cold calls into long-term rental deals. So, grab your phone, refine your pitch, and start scaling!
