How video editing can enhance your business marketing strategy
Companies that make use of video content for ads get 50% more profit than those companies that do not. Needless to say, it’s quite impressive. When seeing promotional videos, it’s obvious that organizations don’t use just raw footage. There are spectacular transitions, exciting sound effects, marvelous animations, and so on.
Video marketers spend hours polishing their video projects. Raw video materials do not excite and attract attention. That’s why video editing is one of the essential things that can enhance your business marketing strategy.
Let’s explore how video editing can help your brand make a lasting impression.
Create compelling brand stories
Every brand wants to tell their story in a unique way so that viewers remember them forever. Nike motivates people to push boundaries and overcome stereotypes. Tesla emphasizes innovation in sustainable energy and autonomous driving. Chanel’s campaigns focus on elegance, exclusivity, and sophistication. Volvo emphasizes vehicle safety.
There are numerous examples of how companies transmit their main message to their audience. Most importantly, their ads are well-edited. You can create a compelling and memorable story through well-thought-out visuals, sound, and a narrative that will resonate with your target group.
Preserve and repurpose old content
Many brands have old video footage that is nearing the end of its life in outdated formats like VHS. Video editing can allow you to repurpose this content by bringing it up to modern standards.
If you get inspired by the idea of reusing old video materials from tapes, you’ll need to learn how to convert VHS to digital to upload it to your video editor. Fortunately, there are user-friendly tools that can help you with video conversion in a matter of minutes. Once you convert VHS footage to digital, you can edit the content and incorporate it into your new campaign.
Keep viewers hooked
Since now there is no shortage of content, it can be quite challenging to keep viewers hooked. Effective editing includes trimming unnecessary parts, maintaining a steady pace, and keeping your message clear. Besides, you can make your video project more enjoyable to watch by incorporating dynamic cuts, slow-motion sequences, text overlays, animations, etc.
For instance, you may want to create a tutorial. Tutorials are about breaking down complex concepts into easily digestible visuals. And clean edits can help you with this.
Build trust with professional quality
Take a look at Apple’s advertisements. They are immaculate due to professional editing. As first impressions matter, you should always remember that poorly edited clips can hurt your company image.
Video editing is not only about making your motion picture full of transitions and effects. You can improve video quality significantly with simple touches like:
- Color grading;
- Noise reduction;
- Synchronized audio.
Incorporate CTAs effectively
Nike is a master of incorporating compelling calls to action into its videos. Instead of “Buy now”, they say “Just do it”. It’s not a command but it motivates viewers to take action in their lives. Nike inspires people to go to the gym or start jogging in the morning. But, most importantly, customers understand that Nike apparel will help them feel more confident throughout their journey.
Every strong marketing video should drive viewers to take action. And video editing allows companies to seamlessly integrate any text or graphics that will encourage immediate action. You can do it via animations, voiceovers, or text.
To wrap up
Any business video can become a failure without high-quality video editing. It’s a creative process that can amplify your company’s image. Fortunately, it’s an easy-to-learn skill.
Moreover, you can connect with your audience on a deeper level through compelling brand stories. Investment in video editing turns into success for companies. By creating strong marketing videos, you’ll see plenty of benefits.
