How women’s history month informs modern business practices
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Women’s History Month is a call to action for businesses to implement policies that promote inclusivity, equity, and progress. Over the years, women’s contributions to the workforce have sparked meaningful change, influencing modern business practices that benefit employees of all genders.
“From early labor rights movements to today’s discussions around workplace equality, women’s advocacy has played a significant role in shaping how companies operate,” says Erin Banta, Co-Founder and CEO of Pepper Home, a company known for the cafe curtains kitchen decorators love. “Businesses that honor the legacy of Women’s History Month can create more supportive, productive, and diverse workplaces.
This article explores eleven key ways Women’s History Month informs modern business practices, from offering paid family leave to increasing representation in executive leadership. These initiatives foster gender equality and improve employee satisfaction, retention, and overall company success.
1. Offering paid family leave
Paid family leave has become a critical workplace policy that allows employees to care for newborns, recover from childbirth, or support ailing family members without the stress of lost income. Women’s advocacy efforts have long pushed for these benefits, recognizing the need for policies that accommodate both career and family responsibilities.
“In 1919, female leaders from across the globe gathered to demand better working conditions, including equal pay, breastfeeding breaks, and paid parental leave. After days of debates, the delegates adopted standards stating that pregnant women about to become mothers should receive a minimum of twelve weeks of paid government benefits,” notes Akila McConnell, the owner of Unexpected Virtual Tours.
In addition to benefiting individual employees, paid family leave also strengthens companies by reducing turnover and increasing employee productivity. Businesses that prioritize these policies demonstrate their commitment to workplace equity and reinforce the values championed by Women’s History Month.
2. Implementation of on-site childcare
The availability of on-site childcare has transformed workplaces and made it easier for working parents, especially mothers, to balance their careers and family responsibilities. Women’s advocacy movements have long highlighted the challenges of childcare accessibility, leading businesses to adopt in-house childcare facilities as a solution.
Priya Krishnan, Chief Client and Experience Officer at Bright Horizons, notes, “A person’s place of employment is an integral part of their community. Many of us build a community of support with our co-workers, which can turn into lasting friendships. The establishment of on-site child care centers can create its own inclusive community among the working women and parents who utilize the service.”
Companies that offer this benefit demonstrate a commitment to supporting working parents. In doing so, they reinforce the values of Women’s History Month by promoting policies that drive workplace equity and long-term career growth.
3. Closing the gender pay gap
The fight for pay equity has been a central issue in women’s advocacy for decades, leading to greater transparency and accountability in modern businesses. Despite progress, many industries still experience wage disparities between men and women in similar roles.
“Supporting equal pay for equal work fosters a culture of trust and fairness within an organization,” adds Kiana Lake, Co-Founder of LUXE Pickleball, a company that specializes in pickleball paddles. “When employees know compensation is based on merit rather than gender, they feel more valued and motivated, leading to stronger performance and higher retention rates.”
Addressing the gender pay gap is a matter of fairness and a strategic move that enhances a company’s reputation and overall workplace morale. Transparency in pay structures and regular salary audits help organizations stay accountable, reinforcing the importance of fair compensation policies and honoring the progress championed by Women’s History Month.
4. More women in executive leadership
Women’s History Month highlights the importance of diverse leadership and the need for more women in executive roles. Studies show that companies with women in leadership positions tend to perform better financially and have more inclusive workplace cultures.
Valerie van der Linden, Integrated Marketing Manager of Javvy Coffee, a company known for their coffee concentrate, says, “Organizations with gender diversity in leadership benefit from a wider range of ideas and decision-making approaches. A balanced leadership team also creates a better company culture, driving innovation and long-term success.”
Encouraging women to pursue leadership roles requires intentional efforts such as mentorship programs, leadership training, and equitable hiring practices. Employers should keep in mind that increasing female representation in executive leadership brings fresh perspectives, promotes innovation, and leads the way for future generations of women professionals.
5. Stronger workplace harassment policies
Women’s advocacy has played a significant role in driving awareness of workplace harassment and the need for stronger protections. In response to these efforts, businesses have implemented more comprehensive policies that promote a safe and respectful work environment.
“A strong workplace harassment policy helps employees perform their jobs without fear of discrimination or misconduct,” notes Titania Jordan, CMO of Bark Technologies, a company that specializes in a safer smart watch for kids, the Bark Watch. “Establishing clear guidelines and enforcing them consistently builds trust and fosters a culture of accountability.”
Beyond compliance, companies that actively address harassment create a more inclusive and productive workforce. Organizations that prioritize employee well-being benefit from improved morale and a reputation for fairness and integrity, aligning with the principles celebrated during Women’s History Month.
6. Better parental support beyond maternity leave
While maternity leave is essential, businesses are recognizing the importance of comprehensive parental support that extends beyond childbirth. Policies such as paid paternity leave, flexible work arrangements, and return-to-work programs help parents balance their careers and caregiving responsibilities.
“Providing robust parental support helps employees navigate work-life balance more effectively. When businesses acknowledge the caregiving responsibilities of parents, they create a more equitable and supportive work environment,” says Liza Carballo, VP Commercial of Equelle, a company known for its menopause supplements.
Parental support policies encourage greater workforce participation from women and promote shared caregiving responsibilities among parents. These initiatives contribute to gender equality in the workplace and allow both parents to be more present in their children’s early years.
7. Commitment to supplier diversity and women-owned businesses
Women’s History Month highlights the importance of economic empowerment and the role businesses play in fostering diversity. Many companies are now prioritizing supplier diversity by actively seeking partnerships with women-owned businesses.
Natalia Kuvelas, Marketing Manager of Custom Goods, highlights, “Supporting women-owned businesses strengthens economic ecosystems and brings fresh ideas to industries.”
These initiatives promote economic equity and encourage innovation by incorporating a broader range of perspectives into supply chains. Companies that integrate women-owned businesses into their procurement strategies benefit from new market opportunities and increased brand loyalty among consumers who value inclusivity.
8. Gender-inclusive hiring and retention strategies
Creating an equitable workplace starts with fair hiring and retention practices. Businesses are increasingly adopting gender-inclusive strategies, such as bias-free recruitment processes, mentorship programs, and equitable promotion opportunities. These efforts help close representation gaps and ensure that women have equal access to career advancement.
“Building an effective workforce requires intentional efforts to remove barriers to entry and advancement. Gender-inclusive hiring and retention strategies strengthen organizations and create a more dynamic workforce,” says Kim Wileman, Founder and CEO of No Makeup Makeup.
Companies that focus on retention through mentorship, leadership training, and fair compensation see higher employee satisfaction and engagement. When women feel supported in their professional growth, not just during Women’s History Month but all year round, businesses benefit overall.
9. Greater representation in STEM fields
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Women’s History Month underscores the need for increased representation of women in science, technology, engineering, and mathematics (STEM). While progress has been made, women remain underrepresented in these fields, often facing barriers to entry and advancement.
“Encouraging women to pursue and thrive in STEM careers strengthens industries and drives technological progress,” notes Sarah Pierson, Co-Founder of Margaux, a company known for their Mary Jane flats. “Creating inclusive environments where women can excel is essential for the future of business and innovation.”
Organizations that invest in mentorship programs, scholarships, and equitable hiring practices help bridge the gender gap in STEM. By supporting women in these fields, businesses enhance their competitiveness and contribute to the positive evolution of their field.
10. Mental health and wellness programs
The push for better mental health support in the workplace has gained momentum, and Women’s History Month serves as a reminder of its importance. Women often juggle multiple roles, balancing professional responsibilities with caregiving and personal commitments. Businesses that prioritize mental health initiatives, such as counseling services, flexible work arrangements, and wellness programs, create healthier, more productive work environments.
Jack Savage, Chief Executive Officer of Everyday Dose, a company that specializes in mushroom coffee notes, “Prioritizing mental health in the workplace leads to stronger employee well-being and overall business success. When companies provide resources for stress management and work-life balance, they will end up with a more engaged and resilient workforce.”
Mental health programs also help reduce burnout and improve retention rates. Companies that invest in comprehensive wellness initiatives demonstrate a commitment to their employees’ overall well-being, a must-have for progressive businesses.
The lasting impact of women’s history month
Women’s History Month has been a catalyst for lasting change in modern business practices. From paid family leave to gender-inclusive hiring, these advancements create more equitable workplaces while driving innovation and growth.
“By embracing the lessons of Women’s History Month year-round, businesses can cultivate diverse, inclusive environments that empower all employees. Remember, the progress made today shapes the future of work for generations to come,” says Brianna Bitton, Co-Founder of O Positiv, a company known for its MENO menopause supplements.
As companies continue to prioritize equality, they honor women’s contributions and build stronger, more successful organizations. True progress happens when recognition turns into action beyond one month of the year.