Investing in a website: the only way for small businesses to thrive
Photo by mentatdgt from Pexels
The current pandemic has been speeding up several trends that would have otherwise taken years to materialize. Undoubtedly, one of the major ones is remote working, but online sales and eCommerce reach are also impressive. And while the pandemic has been hitting on all businesses, small and local enterprises are the ones that have been hit the hardest.
So, is going online one of the few ways that these businesses can react and thrive through the uncertain months ahead? Apparently so. Check out the reasons to be the first one with a website below.
It might help you expand your audience reach
If you are a local business, you are likely to have always been successful thanks to the tight-knit community that surrounds your store, shop, or studio. Nonetheless, the pandemic has shown us the downside of depending on such a small community.
Indeed, now that traveling is limited and people don’t feel safe outside their houses, it is the moment to reach out to them – in another way. You can increase your business visibility through a well-planned SEO strategy, such as the one crafted by Clickthrough Limited.
In this way, your business can count on a continuous influx of customers and potential buyers.
It can help you remain competitive
More and more small and large businesses have invested in a website. Not having one, as well as not having an eCommerce website, might signify that potential users won’t even have the chance to find you. Indeed, it has been seen that over 87% of consumers start their product search online. Make sure your website is there when they are looking for it!
It allows to create long-term relationships with your customers
The pandemic has modified several aspects of our lives, including the way we create relationships with others. If you are a local business, you might have been appreciating the support of the community members, the same people that you might not have the chance to speak to right now. Using the internet allows you to stay in touch with them, making sure that they know about your latest offers, opening times, and discounts available!
It allows you to continue operating – safely
Today, many people are not so happy to leave their homes, not even to go to the supermarket! Whether it is due to the fear of contagion or to respect the rules designed by the government, not many shoppers will be running the usual errands for a while. So, it is recommendable for you to offer another way for them to access your services and offers – online and through delivery services! A website or eCommerce store allows you to continue operating with minimal risk of contagion.
It can help you improve your business image
A study has shown how 80% of consumers would prefer brands to tell their stories. Having a website would allow you to do just so – put a face in front of the brand. This can help your customer know you, your story, and background. In turn, this can help them empathize with you and find common values. All this cal plays in your favor when they are about to choose between you and your competitor!
