JBR Capital strengthens sales leadership to deepen relationships and drive next phase of growth
JBR Capital has announced a new structure within its sales leadership team as it continues to build the UK’s leading specialist high-end vehicle finance business. The changes are designed to deepen relationships with introducers and dealers, strengthen support and service, and create more opportunities for face-to-face engagement, events, and collaboration.
To support the next phase of growth, JBR is introducing two complementary leadership roles that bring sharper focus to both performance today and growth for tomorrow.

Omar El Faramawi joins JBR as head of sales leading both the introducer-led sales team and the internal direct sales channel. Omar is currently head of external sales within Shawbrook’s SME lending business and brings extensive experience in leading high-performing teams, building introducer relationships, and driving lending growth across specialist finance markets. His appointment demonstrates the benefits of being part of the Shawbrook Group, with shared expertise and collaboration driving collective success.

Ian Froggett steps into the new role of head of business development responsible for acquiring and onboarding new introducers, developing strategic partnerships with franchised dealer groups, manufacturers, independent dealers and finance brokers, and expanding JBR’s external distribution network. Ian has been instrumental in building JBR’s introducer network and brings trusted relationships, deep market knowledge, and an entrepreneurial mindset to this next phase of growth.
Together, these appointments will enable JBR to stay laser-focused on origination, conversion, and customer service, while creating the dedicated space needed to unlock new partnerships and growth opportunities.
Darren Selig, founder & head of JBR Capital, said: “At JBR, success has always come from passion and partnership. This evolution gives us the best of both – stronger focus on the here and now, and the leadership to build the future. We’re deepening our relationships with our introducers and dealers, giving them more face time, more collaboration, and more support than ever before. It’s an exciting next step in our journey to fund our customers’ automotive passions.”

