Key features of app marketing for mobile games
Mobile games are no longer inaccessible, so most modern gamers prefer to play using a smartphone. Developers are increasingly releasing smartphone entertainment to provide access to users from any corner of the planet.
Mobile game developers are interested in promotion strategies due to the highly competitive market. It is tough to increase the popularity of a mobile application on your own. Lack of experience can be a significant problem. But don’t worry, specialists from RadAso.com, who provide services to promote mobile game applications, are ready to help you.
Features of mobile game ranking
Users often pay attention to games at the top of the search results in popular marketplaces. Google and Apple do not fully disclose their game ranking algorithms. However, years of experience and practice have shown that the following factors influence rankings:
- total number of installations;
- installation dynamics over the past few days;
- user comments and ratings;
- game removal dynamics from devices;
- number of game launches on mobile devices.
The quality of the store page design indirectly affects the ranking. Therefore, creating competent screenshots, descriptions, and application icons is essential. These help capture the audience’s attention and increase the popularity of the mobile game.
Visits to your product page, and views of screenshots and videos without subsequent downloads, send negative signals to the App Store and Google Play. Hence, focus on developing a high-quality product with an impactful design.
Game promotion in the App Store
The promotion of games in the App Store is based on ASO tools. They are presented in a large assortment. It is essential to skillfully select the appropriate tools for promoting a mobile game that will work well together and not interfere with each other.
Experienced specialists at RadAso create a clear and structured plan for product promotion. Detailed preparation before promotion ensures the effective implementation of successive steps, leading to the desired results.
How to promote games on Google Play?
Promoting games for Android devices is similar to the AppStore in many ways. Specialists use special tools and bring products to the top with the necessary keys and names. Competition in Google Play is much higher, so it requires more investment.
Proficient visualization plays a vital role in attracting an audience. Design the mobile product page on Google Play carefully. Working on graphic components is a key part of the optimization process. This includes:
- icon;
- screenshots;
- promotional video.
The welcome image is an essential step in promoting your mobile game. If the first impression is positive, users will study the offer in more detail. For a successful promotion, you need to ensure an attractive presentation.
Conclusion
Promoting mobile games is a long process consisting of different stages. Knowledge and experience are required to achieve the desired result. It would be best to understand that the two most popular marketplaces have slightly different ranking factors. This means it is necessary to develop two separate action plans.
Promoting a mobile game app on your own may be difficult. A lack of knowledge and experience can become a significant obstacle. In such a case, it is advisable to contact reliable specialists, such as RadAso. They will create a customized promotion plan and help your app reach its pinnacle.
