LendInvest appoints John Eastgate as chief commercial officer to drive strategic growth
LendInvest Mortgages (LSE: LINV), a leading UK fintech platform dedicated to property lending, today announced the appointment of John Eastgate as its new chief commercial officer (CCO). This newly created role underscores LendInvest’s commitment to accelerating its strategic objectives, focusing on significant lending growth and enhanced operational efficiency.
As CCO, John Eastgate will spearhead LendInvest’s commercial function. His immediate focus will be on optimising the company’s product mix to ensure offerings are competitive, differentiated, and keenly aligned with borrower needs. He will also be instrumental in deepening engagement with brokers, boosting customer retention, and managing acquisition costs to improve marketing efficiency and long-term value.
Over the coming year, John will collaborate closely with teams across pricing, marketing, distribution and operations to fuel lending growth through improved proposition design and disciplined pricing strategies. He will champion the adoption of AI-powered systems and data analytics to streamline underwriting and servicing workflows and reduce decision-to-drawdown times. Concurrently, he will support initiatives aimed at increasing repeat business and enhancing the borrower experience, crucial for growing profitability in FY2025–26.
John’s leadership will be instrumental in supporting LendInvest’s long-term vision for sustainable growth and reinforcing its position as a leading alternative finance provider in the UK.
Commenting on the new role, Rod Lockart, CEO of LendInvest, said: “All of us at LendInvest are aware of both the challenges and opportunities facing the UK property market, and that’s why I’m thrilled to welcome John Eastgate as the first chief commercial officer.
John’s expertise will be crucial in accelerating our strategic objectives of lending growth, enhancing our operational efficiency, and driving our profitability. John’s leadership will impact our product mix, deepening broker relationships and leveraging innovations in AI and data to streamline our operations.
Looking ahead, he will be instrumental in delivering customer-focused propositions, ultimately solidifying LendInvest’s position as a pre-eminent alternative finance provider in the UK.”
Commenting on his appointment, John Eastgate said: “After speaking with Rod and his team, it quickly became clear that taking on this role was an opportunity I could not pass up.
I bring to the role the experience of having navigated the same challenging market dynamics and growth opportunities that LendInvest can see now. There is huge potential in the depth of people talent here, and as I step into this new role, I’m excited by the opportunity to foster an environment in which my colleagues can grow and demonstrate their expertise.
It feels like a great time to join LendInvest, and I look forward to helping to propel LendInvest’s future as a leader in innovation in the UK property market.”