Lloyds trials cashback scheme to help Exeter’s independent businesses reach new customers
Lloyds is bringing together its personal and business customers through a new offer launching in Exeter , giving eligible customers 10% cashback when they spend with participating independent businesses that bank with Lloyds.
Lloyds Banking Group serves 28 million customers, including 21 million app users. The Exeter trial will test how that scale can help local businesses attract new customers, while rewarding eligible customers with 10% cashback for spending locally.
Participating Exeter businesses can promote a 10% cashback offer to local Lloyds customers through the bank’s app, giving local retailers another way to reach potential customers.
Helping Lloyds business customers connect with more customers
Customers can earn cashback at participating businesses including The Holt and Oriel’s Exeter in the city, as well as nearby attractions and retailers such as The Milky Way Adventure Park, The Marine in Dawlish, Bicton Botanical Gardens, World of Country Life and Kit Heath. Exeter, alongside York, is the first UK location where the scheme is being tested with independent businesses.
Lloyds Business Customer, Milky Way Adventure Park in Exeter said: “We’re thrilled to be part of the launch of Lloyds’ new Local Rewards scheme. As an award -winning, family -run business, we’re passionate about supporting our local community and love the idea of rewarding people for spending with local businesses.
It’s a fantastic initiative, and we’re looking forward to welcoming both new and returning visitors to The Milky Way and helping even more families enjoy a great day out together.”
Eligible Lloyds customers whose registered address is in Exeter will see the offer in the Rewards section of the Lloyds app. No voucher or discount code is required, and cashback will be paid into the customer’s current account.
Ruchir Rodrigues, MD, Business & Innovation Banking at Lloyds, said: “Independent businesses are at the heart of thriving local economies. This initiative brings together Lloyds’ personal and business customers to help Exeter businesses reach new customers and grow, while rewarding people for shopping locally
The trial gives Lloyds business customers another way to raise their visibility and connect with Lloyds consumers through their Lloyds mobile banking app, while helping us understand how we can support local businesses to grow.”
How Lloyds customers can find and use rewards in the app
Lloyds Rewards is a dedicated space in the Lloyds app where customers can browse cashback offers and perks available to them.
Eligible customers need to be aged 18 or over, have a Lloyds personal banking relationship and use the Lloyds app. They can earn cashback when they shop in store or online with selected retailers using an eligible Lloyds debit or credit card. Since January, Lloyds Banking Group has paid out more than £16m in cashback to customers.
Customers can open the Lloyds app and visit the Rewards section to browse available offers, discounts, cashback opportunities, prize draws and challenges. Available offers vary by customer and may change over time.