Market for high performance and prestige cars continues to soar
Supercars, sports cars and luxury vehicles are continuing to be in huge demand, with leading finance provider JBR Capital reporting record volumes of lending on models from Aston Martin, Ferrari, McLaren, Porsche and Rolls-Royce in recent weeks.
In May, Porsche again proved to be JBR Capital’s most-financed brand but whereas the all-electric Taycan generated the highest level of proposals back in March, it was the perennial 911 sports car that was most popular, alongside the Macan and Cayenne. In addition, supercars such as Ferrari’s 458 and luxury SUVs such as the Rolls-Royce Cullinan have been extremely hot property.
Over the last year, UK households have accumulated a total of £200bn, with savings coming from reduced commuting costs and restrictions on leisure activities. As lockdown has eased, pent-up demand for high-end cars has been unleashed and with home-working becoming a more permanent shift, many buyers have more funds to allocate to a four-wheeled purchase.
As the UK’s only independent finance lender dedicated solely to high-end vehicle finance, JBR Capital offers tailored finance options for classic, prestige, racing and supercars, lending anything from £25,000. Over the course of May, it experienced the largest number of proposals since the business was launched in 2015.
Darren Selig, founder & chief commercial officer at JBR Capital, said: “Demand for high performance sports cars, supercars and prestige vehicles continues to be incredibly strong. We experienced a record March and April – and May has now eclipsed those months. Without doubt there has been pent-up demand, and as restrictions have eased, this has been unleashed onto the market with our dealer introducers reporting luxury cars being snapped up quickly and a lack of stock.
“With customers unable to take expensive overseas holidays, many are looking to treat themselves. Plus, many are fortunate enough to have more money in their pockets through lockdown savings too. Looking further ahead to the summer months, we believe this trend will only continue.”
Over the course of May, JBR Capital received a record number of proposals from its network of introducers and direct clients with the top 10 most in-demand cars being:
Aston Martin V8 Vantage
DS: “Stealing the lead over the V12 Vanquish, which has been our clients’ most popular Aston Martin up until now, the compact, stylish and rapid V8 Vantage has been a huge hit.”
Bentley Continental
DS: “Fast, luxurious and relaxing, the Continental continues to be our clients’ top Bentley, but whereas the 4.0-litre V8 was top choice a few months ago, the W12 is now just as popular.”
Ferrari 458 Italia
DS: “Last month it was the 488 GTB, but now the hottest Ferrari on the market is actually its predecessor. It made up half of all the Maranello models we financed in May, which also included the Testarossa and 250 SWB.”
Lamborghini Huracan
DS: “Taking over the top spot from the Aventador, the Huracan made up more than 50 per cent of all Lamborghinis financed, with the Urus luxury SUV accounting for a third of proposals.”
Land Rover Defender
DS: “The new Defender is finding enormous favour with our clients; they love its combination of iconic styling and rugged capability. And while it’s the P300 that’s proving most popular, the Overfinch version is not far behind.”
McLaren 570S
DS: “Woking’s ‘entry-level’ supercar has all the right ingredients for our customers. It made up more than 80 percent of the McLaren models we financed in May, followed by the 720S and 650S. We also financed the purchase of a Senna too.”
Mercedes-AMG GT
DS: “Our clients love AMG’s models, from the C to the G Class, but right now it’s the two-seater 911-rivalling GT supercar that’s winning sales thanks to its combination of V8 grunt and striking looks.”
Porsche 911 (991)
DS: “Our customers absolutely adore the 911, and in May, it has been the 991 generation that has flown out of dealerships, with JBR Capital arranging proposals on everything from Carrera 2s and 4s to Turbos and GT3s.”
Range Rover Sport
DS: “The Sport continues to captivate; its combination of space, luxury and all-round ability proving popular, with demand split across all models from diesel to SVR.”
Rolls-Royce Cullinan
DS: “This might be one of the most controversial models ever made by the Goodwood-based luxury brand but, like the Lamborghini Urus, these are extremely hot property right now.”
Since 2015 JBR Capital has quickly grown to occupy a leading position thanks to its unique bespoke service, delivered by a dedicated, knowledgeable team of relationship managers. All of these enhancements are underscored by its continued mission statement – ‘Fund your passion’ – which further emphasizes JBR Capital’s dedication to supporting true automotive enthusiasts.
