Meeting your care home marketing needs with call tracking
Are you looking for new ways to identify your care home marketing needs and meet them effectively?
If so, then have you considered call tracking software?
In this article, we’ll take you through an explanation of what call tracking is and how it works, and then most importantly, how you can use it to accurately meet your care home marketing needs.
Call tracking explained
Call tracking software provides you with detailed insights and reports on your marketing performance, letting you attribute your calls to the specific campaigns that generated them.
Your expert call tracking system will show you every touchpoint a prospect visited before, during, and after they called.
On top of that, you’ll receive analytics surrounding things like the channels driving the most conversions, website visits from pay-per-click (PPC) ads, and keyword performance.
Ultimately, call tracking is the perfect tool for providing a clear picture of your care home marketing performance, where you can see the strengths and weaknesses you need to address.
Enhancing your care home with call tracking
Using call tracking software, you can identify your care home’s marketing needs and implement the right strategies to meet them. Here are just three ways the call tracking software can help:
1. Optimising your online and offline campaigns
The software can help you optimise both your online and offline campaigns, which is crucial when it comes to care home marketing.
Online activities, such as paid ads and social media campaigns are important, but are you effectively tracking calls from your prospects?
Plenty of prospects find it beneficial to have a conversation with your care home, and these interactions are equally as essential as your online activities.
Call tracking can help you monitor offline campaign calls, such as calls generated from print advertising or door drops.
2. Making the most out of your budget
Call tracking can also help you get the most value out of your marketing budget and direct your resources more effectively.
The software can show you how many conversions are being generated from each area of your marketing, from specific campaigns to channels.
This can be used as evidence to justify where your resources are most needed. For example, are you seeing a decrease in the number of calls produced from your PPC ads? If so, it may be worth investing in a more suitable structure to boost prospect enquiries.
Or, have you seen a large influx of callers who reach your website via clicking a link on your Facebook page? This might indicate more resources should be directed towards developing further Facebook campaigns.
3. Creating an adaptive and flexible strategy
One of the main things to be aware of when it comes to care home marketing is that your strategy is likely to evolve as current trends and prospect needs change too.
With call tracking, you can identify the specific paid keywords being searched for by prospects who visit your website.
This is a great way of highlighting what’s most important to prospects – i.e., what their main enquiries are and what they want from your care home.
As a result, you can adapt your campaigns to address these needs and enquiries as you spot them, to ensure you stay on top of your target audience with more flexible marketing.
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As with any type of business, identifying and effectively addressing your marketing needs is one of the most important factors in running a successful care home.
If you want to utilise this effectively, implement advanced call tracking software into your care home and you could start seeing a significant boost in your move-ins and leads.
