Millbrook Business Finance appoint Coenraad Rossow as sales director
Millbrook Business Finance has appointed Coenraad Rossow as its new sales director.
Coenraad will lead their 17-strong sales team during a pivotal moment in the rollout of a bold strategic growth initiative.
In his new role, Coenraad will define and deliver a clear and motivating sales vision, establish robust KPIs, and implement scalable systems and repeatable processes. He will take ownership of daily sales operations and collaborate closely with marketing to ensure seamless alignment between lead generation and outbound strategies. His mandate also includes coaching and developing the entire sales team.
Coenraad brings a wealth of experience with 18 years in the UK and Southern African commercial finance sector. He most recently served as commercial sales director at V4B Business Finance, where he led SME financing strategies and built scalable business functions specialising in commercial loans and asset finance.
Prior to that, he has worked for WhiteOak UK, Shire Professional Funding and Kampwater directing cross-functional teams spanning sales, marketing, and project delivery, driving strong growth in both asset and business lending.
Coenraad said: “I’m honoured to join Millbrook Business Finance at such an exciting point in the company’s growth. I believe great leadership is grounded in agility, service to others, and an unwavering commitment to excellence. Inspired by the principles in Excellence Wins, my focus will be on building a culture of trust, responsiveness, and customer obsession, empowering our team to deliver world-class service while driving toward our ambitious group growth targets.
“It’s a real honour to join Justin and the Millbrook team. What excites me most is the opportunity to help shape a full-service finance business that doesn’t just aim for growth but delivers exceptional value through service and leadership.”
Justin Amos, managing director of Millbrook Business Finance, added: “I’m particularly excited to welcome Coenraad to Millbrook, as his appointment marks a significant milestone in our journey. With over five years leading sales teams of more than 15 people, deep expertise in commercial lending and asset finance, and a leadership style rooted in excellence, Coenraad is perfectly aligned with our Millbrook vision. He will play a vital role as we launch four new finance divisions—property, motor, professions, and vendor finance—sharpening our sales strategy and propelling team performance. This is more than sales leadership—it’s cultural leadership as we aim to become one of the UK’s most comprehensive and trusted business and property finance partner.”