Motivating and successful business explainer videos
Do you want to raise the profile of your business enterprise? Do you need an explainer video for a new product or service? Would you like to improve employee morale and engagement? Then, maybe it’s time for you to know about ecommerce explainer videos.
Businesses and entrepreneurs are always looking for new ways to make their companies stand out. One way businesses can reach a wider audience is through video marketing. Business explainer videos are an engaging way to communicate your business’s products, how it benefits the customer, and why people should buy from you.
Marketing campaigns often require innovative thinking to be successful. For an e-commerce business, it can be challenging to create a sense of value for the end customer when they cannot physically interact with the product or service in question. However, through creative marketing techniques and outlets such as blog posts and social media content, these businesses can impress consumers by showing them what’s so great about the products.
The first thing visitors see on your homepage is an explainer video, and it’s crucial to create the perfect one. Here are five insider tips for creating awesome explaining videos that will clearly describe what you offer and drive more business.
What are e-commerce explainer videos?
Animated videos can be used to market a product or service. They are becoming more and more popular in the world of eCommerce. These 60-90 second creations have been proven by marketers worldwide to be one of their best weapons when it comes to getting people interested in what they’re selling.
A simple and animated video can be a great way to introduce your e-commerce store. The first step is to talk about the products or services you offer, followed by an explanation of how they work for consumers – making it clear why people should use them.
A common mistake that many people make when advertising an e-commerce product is telling the audience about the product rather than showing it to them. Animated explainers make it easier for viewers to get a sense of what they are buying before purchasing anything. It becomes valuable, especially in purchasing expensive products, such as appliances.
An animated explainer video is an excellent way to get your message across in less time and with a more captivating effect. Unlike live-action videos, animation can provide you with the opportunity for visual effects that increase viewer engagement while also providing greater precision during storyboarding.
How to have a motivating and successful business explainer videos
- Create a strong script
If you want your customer to understand what your product makes them so unique, then the key ingredient for success is a well-written script. A successful business needs an explainer video as its foundation. These videos are built upon compelling scripts that tell customers everything they need to know about their product or services.
The best way to ensure the effectiveness of your script is by having someone outside the company review the screenplay. Someone not connected to your company is the best person to review because he can take a fresh look at the script.
- Short and brief
A creative brief is a document that helps you think about your business at a high level and make you define what matters. Around 150 words per minute are the typical rule of thumb in this industry, but remember to leave room for breathing so the message can sink in.
We realize that there’s so much information for potential viewers when it comes to your business. But keep in mind that this is meant to be an overview video. We get into some of those details later on with other videos or articles if necessary.
In this modern-day, marketers have an average attention span of just eight seconds. Marketers are in a race against the clock as they must catch their target audience’s attention before it wanders off to something else. These short but concise videos get straight down to business and offer marketers an opportunity for growth with less time consumption on both ends of this equation.
- Focus on the benefits
Whether you have a new product, app, or web services, people want to know how they are going to benefit from it. Instead of talking about technical features that nobody will understand, try to swap out “100GB” for “Plenty of space.” For consumers, plenty of space means more photos.
While it’s tempting to try and show off all the features your product has, it is more critical for customers to know how you will make their lives better.
Explainer videos are a great way to show the benefits of your product or service. Even more important than demonstrating how it works is delivering its value for potential customers. Focusing on why they need this item in their life will go far with viewers and may make all the difference when trying to convince them that you’re worth buying from!
- Establish a personality
When it comes to marketing, explainer videos need to make an impression. Consumers might not be ready for purchase when they see the video. But one that shows a brand’s personality will likely come top of mind later on in their decision-making process. Simply put, explainer videos are a form of advertising that needs to make an impression, and brands do so by showing the brand’s personality.
- Visuals are not the priority
Professional-looking visuals are essential, but they’re not as important as you might think. I have seen plenty of practical and professional videos that use simple visuals to tell the story better. Moderation goes a long way.
Final words
Your product is unique and a novel approach in its industry. With an explainer video, you can show people your value without getting into too many details or taking up more time than necessary. You want to be authentic with the way that you present it.
Thus, viewers will believe what they see on screen instead of being turned off by overdone production values for no reason. No value production leads them down the path of not buying anything from your brand at all!
