New customer insights and partnership manager appointed
Unity Trust Bank has announced the appointment of Nina Chaidemenaki as its new customer insights and partnership manager, as part of the bank’s ongoing commitment to enhance customer experience.
Skilled in working across a variety of market sectors including healthcare, insurance and finance, Nina joins Unity from Critical Future, a strategy and technology company. Nina is also the co-founder of not-for-profit organisation, Women4Cyber Greek Chapter, which focuses on empowering women to enter the business sector by strengthening their skills and knowledge and providing networking opportunities.
In her new role at Unity, Nina will be responsible for identifying customer needs and creating strategic partnerships to address new and emerging business demand, with the aim of improving customers’ overall banking experience. With a strong background in market research and analytics, she’ll be using her depth of knowledge in the field to advance the bank’s customer-centric approach.
Unity Trust Bank offers a full range of business banking services and lends to customers that positively impact society. Its ambition is to become the bank of choice for all socially minded organisations across the UK.
Commenting on her appointment, Nina said, “I’m thrilled to be working for an organisation that helps its customers contribute to positive economic, social and environmental change. I’m proud to support Unity’s mission to help create a better society through responsible lending and I look forward to working in close collaboration with our customers and partners; listening and responding to their evolving needs so we can continue to deliver excellent service.”
Louise Pursglove, head of brand & proposition at Unity Trust Bank, said: “We are so pleased to welcome Nina to Unity and to continue to strengthen the relationship between the bank, our customers and partners.
“With her valuable experience in market research and analytics, Nina will help to provide vital insights that can help us better understand and serve our customers and become the bank of choice for ethically minded, value-driven businesses.”
