Only 30% of businesses are utilizing this tactic and are still getting it wrong
Search engine optimization (SEO) is one of the most important tools a business can utilize if it wants to grow. SEO can benefit your company in a variety of ways, including growing your brand’s reputation, increasing your visibility in search engines and building trust with your customers.
However, only 30% of businesses are utilizing SEO, and while that number is already small, there are still huge mistakes being made that are hindering business growth.
Read on to find out how you can avoid the biggest mistakes businesses are making, get ahead of your competitors and make an impact.
#1 Not focusing on technical
The technical health of your website is vital if you want your website to be visible in the search engines and attractive to users. One of the biggest mistakes that businesses make is to neglect the technical health of their website and instead just focus on adding as many keywords as they can to their website. While keyword research in a strategic way is vital for any website, it is just one pillar that forms an SEO strategy. You should also incorporate technical errors and fixes into your strategy, as this will play a major role in its performance in the search engine results. Your efforts will be wasted otherwise.
#2 Not focusing on customers
Customers are the heart and soul of your business, and that should ring true for your SEO strategy. All your SEO research and optimization should be dictated by your customer’s needs and desires. When conducting topic and keyword research to optimize your pages, you should be finding out what problems your customers have and what search queries they are using, at different stages of the sales funnel so you capture them at the different points on their journey. You want your website to be visible on the search engine results pages, solving the problems that they have. This will increase brand awareness, as well as increase trust with ideal customers.
You should also work closely with a web design company, to create a website that is pleasing to your customers. If they land on a website that is unattractive or irrelevant, you are going to send them straight to your competitors. Make sure that it is functional, aesthetically pleasing, mobile-friendly, easy to navigate, and includes a variety of call-to-actions, to prompt customers to take action.
#3 Not being consistent
Many businesses neglect to be consistent with their SEO efforts, which will waste a lot of time, money, and resources. SEO is not a quick fix, instead, it is a long game. To see results from your efforts, you have to be dedicated and take consistent action. Unlike paid advertising, where you can switch it on and get instant visibility, and then switch it off again, SEO works very differently. The effort needs to be constant at first. You will eventually see excellent results, which include a sustainable flow of organic traffic that does not rely on any paid advertising.
With only 30% of businesses utilizing SEO, there is a lot of potential for you to improve your business practices and get ahead of your competition.