Optimum Finance drives business growth in the Midlands with experienced hire

Since joining Optimum Finance at the turn of the year, Eric DeArmitt, regional director for the Midlands, has been instrumental in providing businesses with the financial lifelines they need to thrive in a difficult economic environment.

With a wealth of experience in funding, confidential invoice discounting and asset-based lending facilities, with deals requiring up to £10m in working capital, Eric has quickly made his mark by helping a diverse range of businesses secure liquidity, many of which were new to Invoice Finance.

In a career spanning more than 20 years, Eric has worked for some of the best-known invoice finance brands, building his knowledge and his contact base. He was particularly excited to join Optimum Finance because of its reputation in the industry for the speed, rigour and flexibility of its decision making, and close working relationship with key brokers and intermediaries.

Eric’s impact on businesses stems from his profound understanding of the unique challenges that businesses encounter, driving remarkable results: “As an industry, there is much more to be done to introduce invoice finance to SMEs that need it most,” Eric says. “At Optimum, we don’t just stop at funding, we have a real passion behind seeing businesses thrive. Our can-do attitude and streamlined processes ensure that we’re able to identify the right solution quickly for our clients.”

Iain Hendry, national head of sales of Optimum Finance, says Eric’s experience brings new perspective into a business with lofty ambitions: “Eric’s experience and proactive approach combined with our industry leading systems and processes will help us reach even more of the region’s SMEs with a product that can truly transform a business and its operation.”