Optimum Finance unveils new website as part of new CEO’s strategic vision

 Leading invoice finance provider Optimum Finance has unveiled a new website that facilitates instant funding decisions as part of an updated strategic vision: “Reinventing invoice finance for all SMEs, with simplicity, speed and convenience at the heart of what we do.”

The approach has been spearheaded by Optimum’s new CEO, Anthony Persse, who joined the business in October this year to drive the firm’s growth journey.

Last year the business funded over £100m worth of invoices and reported a growth in clientele of 56%, as part of its commitment to prevent cash flow limiting the ambitions of SMEs.

Optimum Finance, which describes itself as ‘passionate, innovative and open’, invests in pioneering technology to benefit its clients and the future of the industry. This is reflected in the new website’s addition of an instant decision app which allows SME owners and managers to enter their company turnover and receive an immediate estimation of how much funding their business can access through Optimum.

This savvy use of technology has also been made available for Optimum’s intermediary partners to use. The app can be rebranded and embedded within the intermediaries’ websites, offering their clients swift funding decisions – without the need for extensive web development time from the intermediary to make this possible.

Commenting on the new vision, Anthony Persse, CEO at Optimum Finance says: “We fundamentally believe that struggles around cash flow should not dampen the ambitions of SMEs and have modeled our business strategy to ease this stress for as many company owners as possible.

“We are incredibly proud of the market leading technology that underpins our service – but we are far more than tech. We are a team of experts who are genuinely passionate about delivering to our clients’ needs and that is reflected in our new website and strategic vision.”