OSB Group boosts national broker support following successful pilot with office based BDM team

Simon Cockerill

OSB Group instigated a 6 month pilot scheme across the North of England which was earmarked due to the size and landscape of the region. During the initial 6 weeks alone, office based BDMs covered over 960 interactions with brokers, including inbound and outbound calls and virtual meetings.

Early results have shown an increase in broker satisfaction as well as a welcome support for the field based BDM team who will work in tandem with the office based BDM team to provide a combined and holistic approach.

Simon Cockerill, head of intermediary sales development, OSB Group commented: “We’re always looking at how we can best support brokers and my goal was to ensure consistent levels of support could be accessed by brokers nationwide, regardless of location. This is where we can really utilise our office based BDMs, who complement our already very successful field based team.”

“Conducting the pilot in a large area with varying remoteness has provided us with unique insight in that brokers felt that office based BDMs improved their experience and the results have been extremely promising. Rolling out this initiative nationally, so that the majority of postcodes have both a field and office BDM, means we can deliver on supporting brokers with their top requirement which is accessibility to answer pre-application enquiries.”