Popularity of P2P lending in Germany has increased 6.5 times since 2015
These are the findings of a study conducted by the European P2P platform Robo.cash with the help of search analytics services. Thus, in August 2015, the monthly number of requests related to P2P lending in the country was less than 1,000, and in January 2019, it reached 6,550.
Earlier, the P2P platform revealed that P2P lending is quite popular in Western Europe, but its recent growth has been insignificant in the region. However, there are some West European countries where interest in P2P is rising very fast. For example, in Germany, the number of queries related to P2P lending has increased 6.5 times since 2015.
To some extent, interest in P2P is expressed by potential investors. The average monthly number of requests related to P2P investments in Germany has grown more than 10 times over the past 4 years. In July 2015, their average monthly number was close to zero, whereas in January 2019, it exceeded 300.
Analysts of the company note that this tendency is comparable with the increasing size of the local alternative finance market. From 2016 to 2017 alone, its volume grew by 85% from €322 million to €595 million. By the number of P2P platforms in Europe, Germany ranks second after the UK, with 46 P2P lending services.
On the P2P platform Robo.cash, the country has been a leader in terms of investors’ number since the beginning. Currently, the share of German investors on the platform amounts to 43.5%.
Methodology:
To assess the popularity of P2P lending in Germany, the company used Google AdWords statistics on search queries related to P2P lending and P2P investments. The service reflects the average number of requests per month.
