Propel Finance appoints Keir Bradie to spearhead business intermediary strategy
Propel Finance, the leading UK independent asset finance lender, has appointed Keir Bradie as its head of broker and intermediary. He takes up his role with immediate effect; and will drive the expansion of Propel’s broker proposition and build its relationships with existing and future partners. Propel’s business portfolio has grown by 35% in the past year and has over 40,000 customers.
Keir has over two decades of experience in the asset finance market. He joins from Anglo Scottish Asset Finance Limited where, as sales director, he initially led the development of a successful salesforce and introducer base in Scotland and Northern Ireland. Keir’s role was lattely expanded to assume responsibility for all sales origination for the business.
Keir has also held senior executive roles at Macquarie Asset Finance Limited, Aldermore Asset Finance, and Fortis Lease. Earlier this month Paul Piggott was appointed Propel’s head of vendor sales.
Jon Maycock, commercial director at Propel said: “Introducers are a vital part of our business origination strategy at Propel. Keir is recognised across the asset finance industry for his exceptional network, ability to surpass expectations in terms of business origination and his commitment to going the extra mile to build value-added introducer relationships. Keir has the depth of market knowledge and experience to help us realise our aspirations in the broker market through offering a distinctive value proposition, backed by a best-in-class service.
Attracting individuals of Keir’s and Paul Piggott’s calibre is a testament to the exceptional strides which our business has made in the past few years. We are now poised to realise the next stage of our growth ambitions and significantly increase our market share in our chosen sectors.”
Keir Bradie, the new head of introducers, at Propel said: “The standard of service provided to brokers by the finance industry has continued to decline over recent years and by all accounts is getting worse. Propel is one of the few providers to have consistently bucked this trend through a commitment to continuous improvement. This has not gone unnoticed by the broker community; and has seen Propel grow significantly despite challenging market conditions.
I am delighted to be joining the business at such an exciting time in its development. I look forward to strengthening the proposition provided to key brokers and to growing business together.”