Recognise Bank appoints Ronelle Arbib as chief revenue & operations office
Recognise Bank has appointed Ronelle Arbib as its new chief revenue & operations officer (CROO), as the Bank evolves its leadership structure to support its next phase of growth.
In the newly created role, Arbib will bring together Recognise Bank’s Lending and Savings, Operations, Product and Marketing functions, creating clear end-to-end accountability for the Bank’s commercial and customer growth journey.
The new structure is designed to enable Recognise Bank to identify and respond to market opportunities more quickly, from developing new products and entering new markets and channels through to origination, completion and ongoing customer management.
By bringing these functions together, the Bank aims to reduce hand-offs, improve pace and efficiency and further strengthen the experience it provides to customers and intermediary partners. The changes come as Recognise Bank looks to build on its recent growth and capture further opportunities across the UK SME lending market.
Arbib has been with Recognise Bank for six years and has played a key role in its development from its early stages through to profitability. She joined as head of customer experience in 2020 before becoming chief operating officer in 2022, with responsibility across the Bank’s operational and technology functions.
As COO, Arbib has overseen Technology, Data, Change, Product, HR and Operations, alongside the end-to-end customer journey. She has also led the development of the Bank’s operating model and its move to a product-squad structure, bringing product development and execution more closely together to support sustainable growth.
Simon Bateman, CEO of Recognise Bank, said: “Ronelle has played an important role in Recognise Bank’s development over the last six years and has a strong understanding of our customers and how the Bank operates. Her appointment as chief revenue & operations officer is a natural next step as we position the Bank for further growth.
“Bringing Lending and Savings, Operations, Product and Marketing together will give us clearer accountability across the customer and commercial journey, helping us move faster and respond to new opportunities. Ronelle has the full support and confidence of the Board to lead this next phase.”
Ronelle said: “Having been part of Recognise Bank’s journey for the past six years, I’m delighted to take on this new role as we enter the next stage of our growth.
“Bringing these functions together gives us the opportunity to look at the customer and commercial journey from end to end, from identifying what our brokers and customers need and developing the right products, through to origination, completion and ongoing support.
“Our focus will be on making it easier and quicker to do business with Recognise, while retaining the practical, relationship-led approach that has been central to the Bank’s success. We have a significant opportunity ahead of us and I’m looking forward to working with teams across the Bank to build on the progress we have already made.”