SEON unveils fraud prevention app for Shopify

SEON, the fraud fighters, today announced that its fraud detection and prevention app is now available on Shopify. SEON’s new app delivers smarter, easier fraud checks to help reduce chargebacks, lost payments and goods, and smarter fraud checks powered by AI and machine learning to Shopify’s 1.75 million merchants globally.

E-commerce merchants of all sizes have the same privacy, fraud and banking concerns, but rarely can afford large teams of security experts or the custom enterprise-grade solutions available today. With no technical or fraud risk knowledge required, the advanced, flexible and transparent integration can be set up with one click to ensure a frictionless customer experience. SEON’s Shopify fraud prevention solution reduces losses and increases profits by enhancing Shopify’s fraud defenses and it amplifies protection using automated, real-time data checks and assigned risk scores, powered by SEON’s intelligent scoring engine.

With SEON’s industry-leading device fingerprinting and data enrichment technology, customers’ digital footprints – a trail of publicly available data belonging to the same online user including visited websites, email addresses, and data submitted to online services – are compiled and analysed. This includes checking 35+ social media and online signals as a fraudster cannot match this scale, depth and breadth of social and digital footprints in our highly connected world. The analysis will help vendors radically improve risk assessment accuracy, reduce false declines and ensure orders are legitimate before fulfilling them. Additionally, SEON is offering a free for life plan for Shopify users so even the smallest shops can access cutting-edge fraud protection for their businesses.

“Merchants of all sizes want to understand and simplify their fraud fighting efforts, but today’s enterprise solutions are too difficult and expensive for smaller online businesses to integrate. Most AI and blackbox machine learning fraud detection solutions also keep the actual fundamentals of how they fight fraud a secret and how risk assessments are made, making it hard for merchants to understand why a transaction is declined,” said Tamas Kadar, CEO of SEON. “We’re democratising fraud fighting with fully transparent, simple and powerful solutions that give any size business the opportunity to use enterprise-grade fraud prevention software to better protect their operations.”