Start a business in 2025: Build a memorable brand
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Want to start a business in 2025? Here’s everything you need to know about creating a memorable brand
Are you planning to start a business in 2025? You will enter a busy and competitive market where customers want more than ever. With many new businesses starting each year, how will yours be different?
The key is branding. Branding is not just a wonderful logo or a catchy name; it’s about creating an identity that people connect with. In fact, 76% of consumers choose brands they connect with over other options. A strong brand builds trust, creates emotions, and keeps customers returning.
In this guide, we’ll explain branding, why it is important, and how to create a memorable brand. Whether you are starting a tech company, a clothing line, or a local café, these strategies will help you build a brand that stands out and lasts.
Practical steps to build a memorable brand
Here are some practical steps that will help you build a memorable brand:
1. Understand the concept of branding 101
Branding is more than just a logo. It includes every experience people have with your business, such as how it looks, sounds, and the overall vibe. A strong brand:
- Builds trust and reliability with customers.
- It makes your business easy to recognise.
- It helps you set higher prices and gain loyal customers.
According to Energy PR, 82% of customers prefer a brand that shares their values. This showcases that branding is more than just visuals – it creates real connections through authenticity and shared values.
Take UK brands like Monzo, Gymshark, and Innocent Drinks as examples. They didn’t just sell products; they built strong, relatable brands. Their success came from their personality, values, and emotional customer connections.
Now, let’s look at how you can achieve the same.
2. Define your brand’s purpose and audience
Before you create a logo or choose brand colours, ask yourself: What does my brand stand for? Who is my target audience?
Having a clear purpose makes your brand more meaningful. Instead of trying to appeal to everyone, focus on a specific group. The more targeted your business is, the easier it is to build a strong brand identity.
How to define your brand purpose:
- What problem does your business solve? For example, “We offer affordable and sustainable fashion for eco-friendly shoppers.”
- What are your brand values? Do you concentrate on sustainability, innovation, affordability, or exclusivity?
- Who is your perfect customer? Are they young professionals, parents, or fitness enthusiasts?
Once you know your brand’s purpose, everything else – like your messaging, visuals, and marketing – will fit together better.
3. Create a strong brand identity that goes beyond a logo
Your brand identity is how people recognise and remember your business. It includes your logo, colours, fonts, and the way you communicate.
We reached out to Whitespace Agency to ask what advice they would give to someone starting a business in 2025. They emphasised the importance of clarity from day one, advising new business owners to define their brand’s purpose, audience, and core message before focusing on design. “A strong visual identity should support your business goals, not just look good,” they explained. They also highlighted the need for consistency across all touchpoints, ensuring that everything from a company’s logo to its website and marketing materials tells the same story. Their key takeaway? Keep it simple. A clear, well-structured brand will always be more memorable than one trying to do too much at once.
Quick tips for a strong brand identity:
- Choose 2-3 colours for your brand and use them consistently.
- Select a clean and readable font for your website and marketing materials.
- Use a clear tone of voice that is suitable for your brand – formal, friendly, playful, or professional.
- Create a simple but memorable logo.
Tools like Canva and Fiverr can help you build a professional brand identity even if you’re on a budget.
4. Master brand storytelling
People connect with stories, not just products. Your brand’s story should explain:
- Why did you start this business?
- What problem do you solve?
- How do you improve your customers’ lives?
Example: How UK brands use storytelling
- Innocent Drinks: Their friendly and fun branding makes customers feel good about choosing healthy drinks.
- Patagonia: Their brand story concentrates on sustainability and environmental activism.
How to use storytelling in your branding:
- Tell your story on your website.
- Write fun social media posts that reflect your brand’s personality.
- Use videos to highlight your brand’s mission and values.
A survey of 2,000 adults in the UK found that 15% would buy immediately if they felt a strong connection to a brand’s story. This highlights how compelling genuine storytelling can be in engaging customers and building brand loyalty.
A good story helps people feel connected to your brand. This connection encourages them to return.
5. Keep your branding consistent across all platforms
One of the biggest branding mistakes is inconsistency.
If your website looks modern but your social media posts look outdated, customers will be confused. Customers should have the same impression of your brand no matter where they see it – on your website, Instagram, email newsletter, or packaging.
How to keep branding consistent:
- Use the same logo, colours, and fonts for all materials.
- Keep the brand voice consistent (friendly, formal, witty, etc.).
- Create branding guidelines, so your team knows how to represent the brand.
When people see the same branding repeatedly, it builds trust and familiarity.
6. Build a community around your brand
A successful brand doesn’t just focus on sales; it focuses on building a community.
Ways to build brand engagement:
- Try to be active on social media: Engage with your audience by replying to comments and having conversations that reflect your brand’s personality.
- Use email marketing: Share important updates, valuable content, and special offers with your audience.
- Host events or webinars: Consider hosting virtual events to strengthen your connections with customers.
Brands that connect with their audience do more than sell products. They create loyal supporters who promote the brand for free.
Conclusion
Branding is not a one-time task but an ongoing process that grows with your business. Start by defining your purpose and creating a clear identity. Tell a compelling story and keep your message consistent. These steps will help you stand out and attract loyal customers.
Your business can become a trusted and recognisable brand by 2025 and beyond with the right strategy. The best time to start is now. Take the first step and build a brand that lasts.