Suros Capital planning to be a significant disruptor in 2022
Suros Capital, the luxury asset secured short term lender, which has experienced a successful first full year, is planning to expand its operation in 2022.
With plans already well advanced, the market will see a more proactive face to face strategy with Suros Capital taking its proposition directly to brokers via seminars and expos, including direct broker visits as well as forging new relationships with packager distributors and trade bodies.
According to business development director, Charles Hodge, Suros Capital is ready to go on the offensive.
He said, “Since we launched at the end of Q3 2020, we have been content to make sure our process worked properly and tune our proposition to the needs of the intermediary market. We have learnt a lot in the intervening period and are now ready to take our short term funding, secured against luxury assets, to a wider audience. Our experience has shown that once introducers understand how we work and how easy it is to raise funds with us for clients they tend to bring us repeat business. It is now time to proactively take our lending message to the market.”
Charles added, “We shall be exhibiting at expos and other broker gatherings in 2022 to develop relationships. At the same time, we will be working to build strong ties with packagers and other distributors in our quest to educate and inform their introducing brokers that luxury assets have an important role to play in securing short term funding.”
