Sustainable style: 6 trending eco-conscious practices for trade show exhibits
Credit: Freepik
In today’s times, the whole world is grappling with serious environmental problems, leading all of us to take prompt action before it’s too late. In such a situation, the responsibility to make this world a better place and our environment greener and healthier again is on both people and businesses.
Due to this, many people have completely shifted to eco-friendly and organic items that aren’t only good for the environment but also contribute to a better planet. As more and more people become eco-conscious, it’s crucial for businesses to also adopt environmentally friendly practices to stay relevant and trending. That’s why, be it your business operations or something as crucial as attending trade shows, your business must follow sustainable and eco-conscious practices.
The latest reports suggest that more than 600,000 tons of waste are generated at trade shows every year, just in the United States alone. This soaring number suggests nothing but the need for every business to use sustainable and eco-friendly materials at trade shows. By doing something as simple as following the practices followed by top sustainable trade shows in New York, you can easily turn your business into a sustainable one.
Moreover, to help your business stay ahead of the curve and relevant in the minds of eco-conscious people and the world, we have some smart sustainable practices for you. Using these sustainable practices, you can easily become more eco-friendly without sacrificing the allure and eye-catchiness of your exhibit.
6 trending eco-conscious practices for trade show exhibits
Credit: Freepik
1. Use of recycled and recyclable materials
Every year, trade shows generate a lot of waste, and the main reason for this is the promotional materials and exhibits that brands use. Many companies still use materials that are neither recyclable nor good for the planet. Doing so doesn’t only have a detrimental impact on the environment but can also lead to losing your charm in front of an eco-conscious audience. Therefore, stick to a trustworthy trade show planning checklist that can help you wisely choose all the sustainable essentials for a successful trade show experience.
2. Modular booth designs
As the environment degrades more and more, many companies have come out with modern technology that isn’t only good for the environment but also far more efficient. One such modern technology is modular booth design. Modern exhibits aren’t only sustainable but also flexible enough to adapt to your business’s needs. These modern booths can be easily reconfigured for different shows and purposes, which makes them good for the environment as they can be reused.
3. Digital displays and interactive technology
Traditionally, at trade shows, businesses distribute their brochures and pamphlets to market themselves and interact with their audience. Doing so not only generates a lot of waste but also leaves a bad impact on the environment as more trees are cut down for more paper. But now, due to technological advancements, there are many sustainable options available that are more effective than traditional ones. So, you can use digital screens, interactive tablets, or QR codes that can provide product information without any unnecessary waste.
4. Energy-efficient lighting
Good lighting is important to make your booth stand out and illuminate it effectively for running your show smoothly. But the amount of energy lighting consumes is absurdly high, which also makes it terrible for the environment. That’s why you must stick to energy-efficient lighting like LED lights, which are both good for the environment and far more budget-friendly for you.
5. Sustainable giveaways and promotional items
Doing giveaways and distributing promotional items are the norm at every trade show. So, make this giveaway more eco-friendly and usable for your visitors to reinforce your brand name. To do so, instead of giving them random promotional items, give them something they can use and something more eco-friendly. This won’t just allow your visitors to get good use out of that promotional product; it’ll also allow them to recycle it. For instance, you can give away products like reusable water bottles, organic tote bags, and biodegradable pens.
6. Green transportation and logistics
Participating in trade shows comes with a lot of transportation and logistics headaches. Most transportation options aren’t good for the environment and have an extremely bad impact on it. That’s why you should look for green transportation and logistics options to make sure your business is eco-conscious in every aspect. So, for that, you can work with companies that follow sustainable practices, use consolidated shipments to reduce the number of trips and use fuel-efficient vehicles.
Final thoughts
In today’s times, environmental problems are at an all-time high, making it crucial to take prompt action to tackle this issue. Especially as a business, to stay relevant among an eco-conscious audience, you must adopt sustainable and eco-friendly practices. Thus, we hope that by using the above-mentioned eco-conscious practices, you can be more sustainable and contribute to a greener planet.