Taiwanese small businesses resilient and digital breakthrough expected
Small businesses in Taiwan remain moderately resilient in the face of Covid-19-related uncertainties. In a recent survey by CPA Australia, 46% of small businesses reported growing in 2020, while 56% expect to grow in 2021.
The survey canvassed the views of 4,227 small businesses in 11 markets across the Asia-Pacific region, including Mainland China, Malaysia, Vietnam and Australia, to understand their business strategies and outlook. Three hundred and three Taiwanese small businesses took part.
“Taiwan’s small businesses demonstrated resilience and adaptability in their operations last year. They are cautiously optimistic about their growth prospects in 2021 due to Taiwan’s effective Covid-19 response and improvements in the global economy,” said honorary Taiwan adviser to CPA Australia, Mr Elic Lam FCPA.
Among surveyed markets, small businesses in Taiwan were the least likely to be negatively impacted by Covid-19. Only 45% of respondents reported that Covid-19 had a major negative impact on their businesses in 2020, compared to the survey average of 57%. In fact, Taiwanese respondents were the most likely to report that Covid-19 had a positive influence on their business in 2020.
“Covid-19 positively impacted some industries and adversely affected others. For example, the social distancing measures enforced around the world led to a surge in demand for IT and electronic products which may have benefited some of Taiwan’ small businesses,” Lam explained.
Among the advanced economies surveyed (Australia, Hong Kong, New Zealand, Singapore and Taiwan), small businesses in Taiwan are the most likely to use social media to communicate with existing customers and promote their business to potential customers (42%).
However, there is room for improvement when it comes to using new payment technologies. Only 38% reported generating more than 10% of their sales through digital or online payment technologies in 2020. This is much lower than the survey average of 64%.
“Over the past three years, the use of digital payment technologies among small businesses in Taiwan has not shown any significant growth, and the percentage offering such payment options to customers is noticeably lower than other Asia-Pacific markets. Nevertheless, some local developments point to the possibility of a breakthrough in digital payment usage this year.
“Covid-19 has accelerated digitalisation in the region, with more markets adopting digital or online payment options. As an export-driven economy, where over one-third (34%) of respondents expect their revenue from overseas sales to grow in 2021, I predict more Taiwanese small businesses will start to or accelerate their digitalisation strategy.
“This will enable them to take advantage of growing domestic and overseas digital transactions. In addition, the development of the fintech sector in Taiwan such as virtual banks is likely to lead to the promotion of financial innovation among small businesses.
“Our survey indicates that small businesses that grew strongly in 2020 were much more likely to have invested in technology, and there is a strong link between innovation and business growth. To maintain their competitiveness, small businesses in Taiwan must keep up with the latest technology trends so they are ready to grasp the opportunities presented by new innovations,” said Lam.
CPA Australia recommends the following key measures for small businesses in Taiwan:
• Consult a trusted professional adviser to improve recovery prospects.
• Implement technologies to help business grow and evaluate its effectiveness in phases.
• Enhance cybersecurity protections and review IT systems regularly.
• Explore opportunities to expand online and diversify into new markets in the region.
• Keep abreast of the latest technology developments and changes in consumer behaviour.
Download CPA Australia Asia-Pacific Small Business Survey 2020-21
