Take your event to the next level with these small details
Photo by Jane Trang Doan
Hosting events is a guaranteed tool for building your business. The networking opportunities that arise from events are profound. Inviting guests you haven’t had the chance to meet yet or are inspired by offers you and your team the opportunity to network and build relationships, which could lead to great future opportunities.
While the bigger picture of your event might seem like the most important aspect, it’s the small details that make all the difference. Branded decor and personal engagements are small yet highly effective tools that will help your business gain great results from the event, giving you the power to influence the outcome.
Using this guide, you can find the best small investments and details to take your next event to the next level.
Goodie bags
Goodie bags aren’t only great to get from children’s parties; they are great to get from events, too. They will offer you the chance to offer another thank you and a sign of respect to your attendees, showing them that their presence is valued. Everyone loves freebies, so fill them with treats as well as promotional products.
A great marketing technique is to hand out branded goodie bags. Investing in Printed bags with your company logo and tagline might encourage them to be reused among the attendees, which will result in them becoming walking marketing tools. A person walking around with your brand on a product will increase your business awareness without them even knowing it.
A spacious entryway
Nothing creates a grand entrance like a spacious entryway. When guests arrive at your event, you want them to feel relaxed and comfortable.
If lots of guests arrive at once and try to squish through a single door, it will cause chaos and frustration before the event begins. Hiring a venue with a large entryway will make a great impression and guarantee guests feel relaxed when entering the venue and potentially stopping to speak to people.
A spacious entryway allows guests the chance to chat without being pushed along.
A few minutes with each guest
A small detail that will take your event to the next level is making time for a personal conversation with every guest. Although this might seem impossible, you can achieve this by targeting groups, shaking everyone’s hand, and thanking them for coming. A simple chat can go a long way in making a good impression.
A personal chat is great if you haven’t met people before. Adding a face to the business will help to begin strong relationships and make people remember you.
Impeccable food
As a host and business owner, you must guarantee that guests are well-fed. If you don’t offer food, it can cause people to leave early.
While you don’t need to host a three-course dinner, offering constant canapes and snacks will help guests stay comfortable and fed throughout the event. Being responsible for guests’ health and well-being during the event means you need to offer impeccable and enough food.
It is wise to ask guests about their dietary requirements beforehand. Then, you can rest assured that you will cater to everyone and avoid someone going hungry.
Plenty of drink choices
Drinks matter, too. You need to offer plenty of beverages to help people relax and avoid dehydration.
It is wise to offer a variety of drinks so that all guests can find something they like. Some attendees might choose to drive to the event. If so, offering non-alcoholic beverages (not just water) will keep them happy.
Comfortable seating areas
Guests won’t want to stand up all night, so offering comfortable seating areas will help them rest their legs when they need to.
If you aren’t planning on hosting a speech and gathering guests, make sure to add plenty of seating around the main area so that people don’t need to experience fatigue and leave the event early due to a lack of comfort.
The chance to have fun
Guests want to have a good time when they attend an event. They don’t use their free time to be bored.
If you plan on hosting a speech, be sure to balance it with fun and games after. Allowing guests to interact with one another and enjoy entertainment will make them feel relaxed and guarantee they have a great time.
Social media opportunities
Offering social media content opportunities is great for the guests and your business. When you have a picture-worthy setup, it will encourage attendees to snap and share the event on their social media. This will allow them to have fun, create memories, and boost the awareness of your business/event.
It can be good to create a social media content backdrop. Adding props and a fun background will encourage guests to get involved and snap away.
Utilize signage
You need appealing and clear signage to guide your guests and make their visit more enjoyable. Signs should indicate important locations such as breakout rooms and registration desks, as well as directions and restrooms.
Make sure the signage fits the event’s topic and is aesthetically pleasing and easy to read. Additionally, consider utilizing digital signs that can display timetables, announcements, and other crucial information updated in real-time.
Hire a team to help host (make sure they are friendly)
A well-trained and amiable crew can significantly impact how people view your event. It is not your goal to be in charge of providing the refreshments and food. You will be able to socialize and enjoy your time if a team handles things for you.
Make sure all of your employees are personable and well-trained. They ought to be able to respond to inquiries and deal with any problems. Professional, amiable staff may make attendees feel more valued and ensure everything goes smoothly.
You can make your event more memorable and stand out by paying attention to these little touches. These components make your event not simply nice but truly remarkable by demonstrating to your guests that you’ve thought of every part of their experience.
