The benefits of social media marketing
There are more than 2 million blog posts published online everyday. This is a lot competition, so if you want your content and brand to be seen and heard, you have to stand out. Social media marketing is the solution! It has made it possible for small businesses, and just people in genera,l to get their products in front of the right people at the right time without having to cough up a huge amount of money or having any knowledge of SEO. It is very important for businesses to be connected to different social media platforms and if you are new to social media, here are some benefits you can receive from social media marketing.
More traffic
The first thing you can do is use social media to get more traffic to your online store, blog or site. Simply put, this means getting more people to visit your store, blog or site. An effective way to direct traffic is publish on as many social media platforms as possible, this allows people to organically reach your business and you also attract people of different demographics. For example, Facebook might attract an older person whereas tiktok attracts a younger person so create profiles on as many social media platforms as possible.
Less costs for marketing
Social media marketing is great because it has much less costs than traditional marketing, in fact, it is possibly the most cost effective. Creating profiles on most social media platforms is free and paid advertising allows you to determine how much money you are going to spend based on the number of people you want to target and generally, advertising on social media is not expensive. The cost is even further reduced when using a growth service like Growthoid to get active Instagram followers for example, since the rewards are far greater than the costs. Advertising on television will cost you $28 for every 1000 people you want to reach whereas social media costs you $2.50 per 1000 people. On social media you will only need to pay content creators and influencers when advertising.
Customer insights
Social media marketing also gives you access to customer insight. You get to discover the following:
- Who your customers are.
- Where they like to spend their time.
- What interests them?
- What they think about your brand.
- What they think about your competitors.
- What they think about your industry.
Receiving this insight helps you engage more effectively with your content as well as your advertising and messaging.
Tiktok, twitter and Instagram are the most popular social media sights right now that will allow you to gain insights.
Search engine results
Another benefit of social media marketing is that it improves your SEO which is the practice of increasing traffic to your website through organic search engine results. The links you share across your social media platforms increases brand exposure, increases online visibility and traffic to your website, gives a longer content lifespan and broader content distribution.
You can do this by using links in your posts, more specifically backlinks. When you use a link in your post, you become favoured by your search engine. More specifically if your link is in alignment to what your post is about. So for example if your post is about curtains, you should have a link about curtains included. Also ensure good quality and quantity when using backlinks because this has an effect on how well your site ranks.
Apart from the technical side, you should also build a following online. This will help you see long term results.
Targeted audience
One of the many benefits of marketing on social media is that it allows you to target an audience, which means focusing on a specific group of people most likely to want your product or service and these people are the people who you want to see your ad campaigns. Targeting your audience has the following benefits:
- Allows you to identify who is engaging with your content.
- Can help you identify where you need to improve your website.
- Provides a clear focus of who your business will serve.
You can find your target audience by engaging on social media and asking questions and hosting polls to get your audience to open up, not only is this a quick way to get followers, but those followers can quickly become customers. The more that you engage and learn about your followers, the more you will know about who to target.
