The best ecommerce marketing tools to use in 2021
The E-Commerce business is getting more competitive with the boom of the internet and the impact of the pandemic. In the urge of doing business online, more local companies and shop owners are using digital platforms to grow their sales and customer base. However, making a transition from an offline space to an online market is one thing, and running it successfully is a different thing.
If you have just started with an E-Commerce business and you are looking for powerful and productive marketing tools to use in 2021, then we have you covered. In this article, we will check out some most efficient E-Commerce marketing tools that you can start using from today and scale your business.
With so many options available in the market, it becomes important to pick the right tools to use in 2021 and gain an edge over others and do business seamlessly.
1. Google Analytics
Let’s start with the basics by listing Google Analytics. Yes, it’s not a marketing tool but it’s a gold mine to plan your marketing in the right direction. By analyzing the existing data and customer behavior, you get pretty much an idea about what are the social channels that are working for your brand and which you can skip in the future.
Whether you are running multiple marketing campaigns or have different sales funnels, use Google Analytics to find out which ones are working the best for you. For more help, you can opt for SEO packages.
2. MailChimp
Email marketing is among the most profitable and result-driven E-Commerce marketing tactics that everyone should use to grow their brands. Mailchimp is the easiest way to get started with sending promotional emails to your customers and prospects. It is a free tool up to a certain limit and you will find a lot of pre-made templates and designs that you can directly use.
Using MailChimp, you can also perform A/B testing on your campaign to find out which one performs better and brings more benefit to you.
3. ActiveCampaign
ActiveCampaign is an amazing tool that lets you manage your campaigns seamlessly. Be it creating a compelling email copy, or scheduling multiple emails for different funnels, ActiveCampaign is a great option that will make your marketing effortless and much faster.
You can perform complete customer experience automation to ensure you always deliver personalized content to a specific group of people. It’s an ideal tool for startups and small-size E-Commerce businesses. The best part about this platform comes with a drag and drop development feature which makes creating a new campaign much easier even for a beginner.
4. Canva
Attractive graphics and infographics create a winning difference in gathering more leads and sales from the audience. You can use the Canva tool to create attractive product banners, posters, and infographics for free. As it comes with a drag and drop interface, it’s easier to make promotional graphics and you can also select accurate dimensions based on the platform on which you are promoting.
The best part about the Canva tool is that you can even create graphics on your mobile phones and directly share them with your team from the app.
5. Hotjar
Hotjar is a useful tool to measure the user behavior of your customers to find out how they are interacting with the product pages or you’re newly made landing pages. You can have information about clicks, taps, and scrolls of your website. You can identify the exact flaws of the website from where the customers are bouncing back.
Once you identify the flaws, you can strengthen your conversion funnels and ensure higher sales. Hotjar is a good tool to check customers’ behavior in real-time without waiting for the data to be shown in Google Analytics.
6. AdEspresso
Running ads for your E-Commerce business requires a lot of attention and management to ensure everything is running smoothly. To make the job seamless, you can use AdEspresso and manage all your campaigns in a single place. This tool gives you the freedom to manage all paid campaigns from a single dashboard and never let you miss any important updates.
If you are planning to expand your branding then AdEspresso is a great tool as it makes the management very time-saving and quick. E-Commerce businesses need constant optimization of ads across multiple platforms to stay ahead of the curve, you need a performance-driven platform like AdEspresso to ensure you manage everything seamlessly.
These were the best and the most powerful E-Commerce marketing tools that you can use in 2021 and gain an edge in the competitive domain. Whether you are starting out or you are already running your online business, these tools will help you boost the overall marketing process. Try all the tools and check which one brings more ROI to your business in less time.
