Tips for creating a unique brand identity in 2022
Creating a unique brand identity will become more challenging as time goes on. New and exciting ideas are being developed all the time.
Last year it was predicted that there would be a record number of new businesses as coronavirus lockdown restrictions lifted. The businesses that survived and even thrived during covid inspired new waves of entrepreneurs ready to make a name for themselves and, more importantly, their respective brands.
Now midway into 2022, competition to be seen is high in every sector. Here are some tips to help you create a unique brand identity for your business for the remainder of the year.
Work with expert brand agencies
There is a misconception amongst entrepreneurs that everything about their brand needs to come from them. This introspective way of thinking can stunt their progress.
Work with an expert branding agency like Rebus, a branding and design agency that specialises in helping businesses curate original branding for themselves. They can translate all your loose ideas and aspirations into something more concrete. You can receive help with logo, web, and packaging designs and benefit from their input on any bespoke projects you’re keen to develop.
Utilise the expertise of others. Look outside of your firm for experienced and original perspectives. Fresh ideas are what push branding forward into exciting and uncharted territory. If you keep all of these efforts in-house, your efforts risk being somewhat formulaic and uninspired, so consult those who have not only a pulse on the industry but also a wider point of view.
Understand consumer behaviour
Many people utilise branding as a means of satisfying their own creative expression. Despite developing something unique, it doesn’t always mean they’ve made something that resonates with others.
After all, consumer behaviours are capable of seismic change, and your branding strategies must address that evolution or, better yet, influence it. Otherwise, all of your marketing campaigns, logos, and imagery will be aimless.
Run surveys amongst your consumers. Use tools like Google Analytics to view what people are searching for online. Track how your web visitors navigate your site and how long they spend on the landing page.
All of your branding choices should be data-driven. Only then can you develop a branding strategy that’s truly effective and impactful amongst the masses.
Establish consistency
In their desperation to be original, some entrepreneurs will confuse their branding. They’ll get ahead of themselves and try to be original across every medium, which inevitably leads to a muddled message.
These problems are very common. Therefore, you should endeavour to provide consistent branding, whether publishing social media posts online or developing leaflets and flyers for distribution. Colour schemes, slogans, language use, and tone all need to be identical, even if there are subtle differences in presentation to differentiate them.
Be mindful of how much others inspire you. If competitors are experiencing wild success with their branding efforts, there can be a temptation to pull from them their strategies subtly. It may even be a subconscious effort on your part. Recognise those moments before they arrive and remain true to your branding’s core message. Many firms try to be like others today, but uniqueness involves distinguishing yourself rather than putting a spin on somebody else’s formula.
