Tips for making your values clear in direct mail campaigns
Photo by Vlad Bagacian
Direct mail campaigns are all about making your message clear, understandable, and close to the audience. Yet, many people are constantly getting so many notifications, emails, and other ads that they don’t know what to focus on and what fits their needs. So, you will have to do your best to make your values clear in direct mail campaigns, as this will ensure people will understand what you have to say and will value your efforts much more.
Be mindful of your values
Before you send any message to your potential customers, you will need to be clear with yourself about what your goal is and what is the path to success. Think about what your business stands for and what you value the most, like what your principles are and what seems most important to you. Creativity, sustainability, profit, and emotional connection with your customers—all of them can be your goals, so focusing on them will bring you many benefits. Write them down and let them serve as your indicators on what to do, how to approach the whole situation, and how to communicate them through your direct mail campaigns.
Make the campaign personal
When you connect with your audience on a more personal level, you will make it more likely they will become loyal to you and spread a positive word about your campaigns. This way, you show that you truly care about them, their feelings, needs, and wishes, so you can do many great things when personalizing your email campaigns. For example, you can do this with modern direct mail designs, which will help you show your uniqueness and values in a way that makes a customer closely connected to you. Custom postcards sent to their address will become a close connection between you, and the best part is that these solutions can be very creative and memorable, so you will leave a lasting impression. Write to them in a warm and conversational tone, like you are sitting and drinking coffee while relaxing, as this will make your customers feel special and appreciated. This way, they will trust you more and engage with your message, which is what you want to achieve.
Be authentic
If you want to make a difference and stand out among others who do a similar job like you, then you need to find ways to become authentic and creative enough so that people will instantly remember you. When you make such an effort, people will see you as genuine, credible, and real, which will help them connect with you. Stand firmly for what you believe in, and don’t mention anything you’re not focused on. If you are concentrated on sustainability, show that through various eco-friendly campaigns, but if you’re not, then don’t mention this characteristic, as people will most likely feel deceived when they realize you’re not honest about this topic. Think carefully about what you want to achieve with your business, what your main goals are, and how to show your services creatively and uniquely. Show the human side of your brand, as people love to see that, and be sure it will help you on your path to success.
Use simple language
Simple and plain words will do much more than complicated phrases that can only frustrate people and make them confused about what you are doing. You don’t need any complicated terms or professional language; instead, focus on simplicity and convenience, as this will feel more natural and your customers will understand what you have to tell them. Your message will be more relatable and they will have no trouble connecting with you and your mission, so stick to explaining things as you would to someone who has never heard of your business before. Simple language will make your message easier and clearer, and it will be more likely to stick to people’s minds.
Be consistent
Consistency is one of the main indicators of quality and credibility, and if you want to enhance your reputation, then try to be as consistent as possible. If you value creativity, then your emails, website, and other campaigns should be innovative, and you will show your customers that you really stick to your values. Also, make all aspects of your job align with each other, as you want to make everything cohesive and like one strong construction that fits perfectly fine. This way, you will build trust and reinforce your brand’s credibility. Think about it this way; you are showing all your job aspects and services the same or similar, but still creative and engaging. Reflect all your values through them, as people will appreciate this and trust you more.
Photo by Kindel Media
Use visuals
You probably agree that everything would be very boring and tiresome if there were no pictures and other visuals. Not everything is black and white, so you should add those colors your business calls for, and when it comes to your direct mail campaigns, you can let your imagination do the job for you and make something truly unique and one of a kind. Still, remember to stick to your values; if you show playfulness and innovation, then use lots of colors, infographics, pictures, and other creative solutions. If you prefer professionalism and some serious business, then stick to minimalism and classic design, but engaging enough to let your customers know you care about them. This is how you show who you are, what you stand for, and what goal you want to achieve.
Tell some story
When you tell a story, you can be sure people will connect with you and feel the emotions you want to reflect. Tell an engaging story about how your business managed to achieve something, found a solution to some issue, or helped someone. People will trust you more and be more interested in learning more about what you have to say, so don’t underestimate the power of stories.
Showing your values through direct mail campaigns can do wonders for your business, and when you do it the right way, you can be sure customers will perceive you as a genuine and credible source of information.