Top marketing tricks to attract users
Attracting visitors and users is one of the most important goals of any marketing strategy. However, reaching this purpose is usually not an easy task. What are the most brilliant marketing tricks you need to know about? Discover the list of solutions right here below.
Before you start
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Promotions and discounts
Many people like freebies and sales. Therefore, offering promotions and discounts to your website or blog visitors might be an excellent idea. For example, welcome bonuses to new customers is an excellent way to attract many new vendees to your biz.
Another good way to promote your enterprise is to provide your regular customers with special offers. The most popular options are “buy 1-get-2” and other similar alternatives. Some experienced marketers also offer small gifts or free wrapping to their customers. These easy tricks significantly increase customers’ loyalty and encourage them to order your products or services more often.
To put it short, sharing freebies is one of the best ways to stimulate your customers to buy more. It has been used by thousands of pro marketers for years and remains a proven tactic to drive up your sales.
Referrals
Asking your customers for referrals is another good way to make your business more popular. This trick will allow you to increase brand awareness among your audience and improve the scale of your biz.
It is also worth mentioning that the referral program should be clear and understandable. Make sure you have a consistent program of referrals. This way, your customers will have many opportunities to share the links to your online resources with their friends, colleagues, and family members.
Contact your customers
Contacting your customers by email or other communication channels might be a good solution for many businesses. For example, you can contact your old customers who have made purchases or showed interest in your goods/services.
The reason is that modern customers shop online regularly and might easily forget some good and reliable websites they liked to use earlier. Moreover, it is great to contact your audience by sharing your promotions and special offers.
However, don’t be annoying and avoid sending your letters and notifications too often. Otherwise, you can easily irritate even your most dedicated shoppers. In most cases, it is better to send any type of notification no more than once per week. You can also ask your clients what type of notifications they prefer to receive when they register as customers on your online service.
Update your site
Make sure your website has a modern, welcoming, and easy-to-use interface. The fact is that in case your site looks outdated, its visitors might think it is no longer operating. Moreover, if the website is not looking perfect, it might make your potential customers believe you offer low-quality goods or services. The reason is that the official website or other media channel is the face of any business. Double-check whether your biz face looks good and polished.
Encourage your visitors to leave reviews
Many business owners try to do their best to stimulate their customers to leave feedback on both the company’s official website and independent feedback services. But how to encourage your clients to share their opinions online?
It might be great to launch a special bonus program that will allow vendees to accumulate bonuses for each feedback for your biz they leave. The bonuses should become the equivalents of discounts or reduce the prices for goods or services your shoppers can buy in another convenient way.
Take part in community events
If you have a local business, participating in community events is worth trying. For example, you can become a sponsor of some competitions or arrange a particular event by yourself. Just look for some creative ideas online or ask your customers about the holiday or event they would gladly visit. This is an excellent chance to promote your biz in an easy and organic way. The more people will know about your company, the higher the number of potential customers you can get.
All in all, there are many marketing techniques you can use to promote your biz and attract users. Promotions, discounts, referral programs, and taking part in various local events might help you become more popular and attract a wider audience.