Ways to improve your content marketing strategies with Geolocation
Content marketing can get your business off the ground. By consistently creating high-quality content, your audience will stick around longer, you’ll have better traction on social media, and you can generate more and better leads.
But since almost all businesses use content marketing, yours should stand out — and this is when geolocation comes into the picture. One way to do this is through geolocation. Geolocation marketing is the method of using customers’ locations to influence a business’s marketing strategy. Information on customers’ locations is collected via their IP address, and businesses use that information to know more about their audience.
Here’s how you can improve your existing content marketing strategies with geolocation:
1. Personalize content with languages
Learning how to adapt is crucial in businesses. If you want your business to succeed long-term, you should be able to adjust to different conditions, like your customers’ local language.
Through geolocation, you can easily determine the location of your customers, as well as their local language. With this, you can create content with translations into their local language. You can even create sites that use the local language of your customers.
Using local languages in your content enables more flexibility and is more likely to get the support of the community. It also helps your business connect to customers, especially if you’re expanding to another location.
2. Match local currency
Every content you publish should fit your target audience. However, you won’t be able to achieve that goal if you use currencies different from the ones they use locally.
Creating personalized content based on the users’ IP addresses will become a breeze through geolocation targeting. By relying on your customers’ IP addresses, you can easily create content that reflects their local currencies.
For instance, if you’re writing an article on budgeting, matching the local currency will make it easier for the readers to relate to the information you’re presenting. They also won’t have any problems following your budget guide as the examples provided are already converted to the currency they understand well and will allow them to stay engaged, as opposed to leaving the page just to convert any values written in a different currency.
3. Determine customers’ needs
As a business, it’s crucial to identify your customers’ needs. Being equipped with this information will help you determine topics that appeal the most to your customers.
With the rise of user generated content you need to find ways to stand out from the crowd.
That’s where geolocation targeting comes in, helping you deliver a personalized experience for potential customers.
Knowing your customers’ location will help you segment them and eventually determine their needs. Through geolocation, you can identify from which areas you are getting the most and least number of customers. With this information, you can determine where to publish content written to retain old customers and content to entice new customers.
You’ll get better results from your content marketing strategy if you produce pieces that fit the needs of your customers. This will also prevent you from wasting valuable resources.
4. Use the right visual elements
Besides written content like blogs and articles, your content marketing strategy also includes using visual content to market your business. Visual content helps customers retain information and recall your brand.
Creating effective visual content is challenging as there are too many design elements available. This is especially true if you don’t have any experience making visual content.
Thanks to geolocation, you can still come up with the best visual content, even if you’re a novice. When you know the location of your customers, you can identify the right visual elements to use. This is important as design elements acceptable to one country aren’t always acceptable to others.
If you are not too design-savvy then creating a simple video and use it for geo-location purposes can be the way to go. You can easily embed the video to your website, and based on the user’s location personalize the videos as welcome messages or targeted product or service offerings.
For example, in Western cultures, black brings evil, while black indicates masculinity and maturity in Africa. In Asian cultures, white indicates mourning and death, but it means peace in South America. Knowing this distinction helps your business create visual content that attracts customers and respects their local traditions.
Make changes ASAP
If your marketing strategies aren’t giving you the results you want, it might be time to use geolocation. Learning how to incorporate geolocation into your existing content marketing strategies requires adjustment, but the results will surely make the process worth it!