What are marquee signs and how can they benefit your business
Image by JamesDeMers from Pixabay
Marquee signs are the perfect ways to communicate effectively with your local community. Your company’s products and services can be made visible not only to pedestrians walking in the streets around your business premises but also to those passing by in vehicles. We will discuss what exactly marquee signs are, how they work well for businesses, and the different kinds of marquee signs. By the end of this short guide, you will have a better idea of the kind of marquee sign you want for your business and how it will draw the eyes of your target audience. Read on to get inspired.
What is a marquee sign?
A marquee sign is a permanent sign, which is generally attached to the exterior front or over the main entrance of business premises. This kind of signage includes both the business name and its current offerings. Marquee signs often include flashing or scrolling lights or illuminated letters to draw the eye to the things on offer.
A common type of marquee sign is the kind we have all seen on the exterior of a classic movie theater. This is a permanent sign but with changeable lights and wording, and it lists the films being shown that day or week. As these signs are so iconic, they draw the attention of people passing by. Moreover, they are designed to be eye-catching, bold, and bright. This makes them great for shop fronts and even as roadside signs.
Why marquee signs work for businesses
A marquee sign is a perfect way to let potential customers know what upcoming offerings your business has, as it is eye-catching and bold. Moreover, it can increase brand awareness with the local community by drawing the eyes and imaginations of people who pass by your business. A well-designed and maintained marquee sign will make it easy to communicate with your local community what it is you can offer them.
If you want your business’ products or services to be advertised sky high, illuminated and bright, then you should invest in a marquee sign for your premises. There is a reason this classic sign is still around today and has remained popular and well-loved by business owners. The marquee sign is proven to work. It is a sure-fire way to attract new customers and spread your message.
Different kinds of marquee signs
If you are going for an authentic vintage vibe for your advertising, then you can opt for a classic marquee sign that comes with interchangeable physical plastic letters and scrolling lights. You can get these letters personalized to your brand, choosing the exact font and color that you feel represents your business image.
Or, for a modern twist, you can opt for an LED marquee sign that can produce photo-quality images that move. Using clever technology in your signage can help you not only look modern and chic as a company but also helps to give the impression that you are a technologically advanced and capable business.
Appeal to your target audience
When choosing the kind of marquee sign you want and how best to design it, you should keep in mind your target audience. If you want to appeal to a certain gender, age, or other demographic, consider which colors, images, and fonts will draw their eye. For instance, is your target audience likely to be drawn to a classic, old-style cinema sign? Or a more modern, moving image sign?
Use bold colors that stand out and reflect your message and brand, as well as the likes of your potential customers. Remember that colors have specific meanings and connotations, such as red for power and passion, green for nature, and so on. Think carefully about the design of your sign and what that means for your brand messaging.
This has been a brief guide to understanding marquee signs and why they are a great choice for your business. Moreover, you should now have a better idea of the different kinds of marquee signs you can choose, as well as how best to design your sign to appeal to your target audience and reflect your brand. Everyone in your local community will be able to see your personalized and tailored advertisement on one of these iconic, timeless, and bold marketing displays. Therefore, it is vitally important that you design your sign to reflect your company effectively and draw in your target audience. You can reach out to sign-making experts to discuss your personalized business sign and cost options today. Happy designing!
