What is the importance of vehicle branding?
Every business needs to maximize their brand visibility. So many businesses, influencers, brands, artists, and more are vying for the public’s attention. This attention is finite. There are only so many seconds in a day when someone is even awake, much less when they’re ready to look at an ad or think about buying things. People have work, friends, and their own problems. They truly do only have a small fraction of their day where they’re even able to take in a business, much less decide to hire you.
This means you’re competing against every business, even if they aren’t in your niche. This is because you’re competing for the limited attention market.
The good news for those who operate vehicles as part of your business, is that you have a leg up. Vehicle branding is a game changer for any business that works in the field, and this guide will help you understand exactly why, and how to get the most out of your vehicle branding:
What is vehicle branding?
Vehicle branding can be many different things. For example, using only black luxury cars can be your vehicle branding if you operate a private driver service. On the other hand, you can add wrapping and vinyl to advertise your business if you operate vans.
The right vehicle branding for your vehicle, will depend on the right branding for your business.
Benefits of vehicle branding
Regardless of whether your vehicle branding is subtle (choosing a model that fits with your brand identity) or explicitly (adding a wrap to your vehicle), you’ll get these key benefits when you get your message across:
Increase brand visibility
This benefit mostly applies to vehicles that have been wrapped. By wrapping your vehicle in a beautifully designed advertisement that puts your business front and center, you give yourself a moving billboard. Any time those on the road or sidewalk need to pause, and you’re on the street with them, their eyes will be drawn to you. It’s the same as if you were to put an add up on public transport. People are waiting, their attention is on the road, and as a result, they’ll naturally pay more attention to what’s different. In a sea of personal vehicles, your business vehicle will stand out.
You do need to be mindful of the message you send with your advertising. You want to connect with those who see your ad, not sell too hard. It’s also helpful if your business name or website is very, very easy to remember and spell, since no one will have time to write your name down or put your details into their phone – they’re driving!
Cost-effective advertising
There’s the cost of designing the wrap, the cost of printing it, and then the cost of installing it. After that, however, you have a zero-cost advertisement. The best part is that you likely end up driving around the areas full of your customers. A landscaper, for example, usually gets work from one client’s neighbours after their first job is done.
After all, your vehicle advertising your services will be parked for long periods of time in neighborhoods full of your target audience. Those neighbours will also see the results for themselves, so they know the quality and speed in which you work.
Assure potential customers
On the flip side, if you pull up to a house in a non-descript vehicle, then other potential customers have zero idea on who you are and what you do. Some may even get nervous if they can’t figure it out, fast. Putting wrapping on your vehicle helps everyone understand exactly what it is, what you do, and why you’re in their neighborhood, which puts you in higher esteem amongst potential customers from the get-go.
How to create effective, eye-catching vehicle branding
However, you need a great design to get the benefits of vehicle branding. This design needs to:
- Reflect on your brand identity and values
- Connect with your target audience
- Be memorable and nice to look at
- Have a single, effective message
The quality of the print will also matter. That’s why you need to go to vehicle branding specialists like Signman in Birmingham. You want a wrap that is designed perfectly alongside your vehicle’s exact shape. You also want it installed properly, so it looks like a million bucks.
The print itself should be vivid, easy to see at a distance, and made so that UV light won’t damage and fade your design.
With an eye-catching graphic design, a high-quality print, and a professional finish, you’ll start reaping those benefits and bringing in new customers left, right, and center.
