What makes a successful financial blog?

If your financial or accounting firm relies on word of mouth or printed advertising to attract clients, now is the time to update your marketing strategy and use cutting-edge technology to attract high-quality leads.

What makes a successful financial blog?

The key to creating a successful financial blog to attract clients to your business is to provide readers with valuable information and a clear call to action in each post, which serves as a powerful marketing tool.

Our site contains proven life hacks and tips for promoting profitable blogs online. Check out these simple ways to attract clients simply by starting a blog.

1. Rewards

Perhaps the first thing to consider when starting a blog is team cohesion. A blog needs regular posts with new content. Set up a staggered work schedule so that everyone has the opportunity to post. This allows colleagues to share professional development information, write about industry trends, and establish authority on financial topics, and can work as a way to attract new clients. If you want to make it work even better, reward them. You can reward the author of the article with the most views or the one who has attracted the most clients from among the readers.

2. Free services

A financial blog is a great way to maintain relationships with potential clients. Not every visitor who comes to the site for the first time will be ready to open an account with you, but perhaps the idea of ​​​​cooperation with a financier or accountant will not leave him. Offer something for free, and you will be remembered by the reader, and he will return to your website. Offer, for example, a free assessment of the principles of work or an electronic version of a book that clearly explains the complexities of financial schemes. Any free example will work for the good, will help attract clients to the business and turn potential clients into long-term clients.

3. Peace of mind

Modern marketing research focuses more on quality than quantity. There is no point in attracting 1000 visitors to the blog if only a couple of them are remotely interested in your services. With the advent of the Internet, most business entities compete on a global scale. The truth is that most consumers will likely visit your site many times before making a decision to engage with you. This means consistently delivering quality content and doing everything you can to keep people coming back to your site when they make a decision.

4. One step ahead

When a reader or potential customer contacts you, make every effort to respond quickly to engage customers with prompt feedback. If someone has written a comment or asked a question, try to respond promptly and thoroughly. This is a great way to build a strong connection with the customer and present your company in a better light. People need to know that there is always someone on the other side of the screen ready to engage right then and there.

5. Customize offers

Another proven way to engage with customers and take the concept of freebie offers to a whole new level is to customize them according to customer requirements and meet individual customer needs. Advertising attracts customers, but placing the same offer in contextual advertising in every blog post is a mistake. Create free offers that are unique and fit into the topic of the post. For example, if you are publishing an article about new tax incentives for businesses, create a special offer that will cover this topic. You probably already know that everyone who reads the article is interested in this topic, and this gives insight and support to your audience. So why not increase the chance of attracting the audience’s attention by offering special offers that are tailored specifically to the needs of customers.

6. Sell upsells

Use your blog to sell upsells. If you know that a certain service has been performing well for several months and you have attracted a lot of accounts looking for the same services, write a blog post about it and explain how to invest a little money by purchasing a more extensive type of service. If you are not able to attract attention with the upsell strategy, add an informative post and use soft selling techniques by communicating on your Instagram financial blog.

7. Cross-selling

A financial blog should have the ability to cross-sell. If you already have a buyer, use your blog as a subtle advertisement for other possible services. A good post can be informative and selling!

8. Inbound marketing

The days of inbound marketing, when different business areas bought links and email addresses, are long gone, inbound marketing requires you to earn quality links and, if desired, buy addresses. Blog is equipped with a powerful tool that helps you achieve your inbound marketing goals. If you publish quality, informative posts that your readers enjoy and share, other sites will start linking to your blog. These links establish you as an authoritative source and improve your chances of ranking in search engines.

A blog is also a great way to collect email addresses that you can use to generate leads. You can add a pop-up to your blog and add a subscription form to the sidebar of your blog. This allows interested readers to sign up to receive email newsletters from the company, as well as notifications about new posts or periodic emails.

9. Loyalty program

Everyone wants to feel like an important customer. Part of the job is to make each customer feel important. Loyalty programs are an easy way to attract more customers, build relationships, and encourage customers to continue doing business with the company. Promoting this program with Google Ads on your blog is a great way to help the customer learn about additional offers.

10. Create a need

Some potential clients don’t even know they need a service. They may not even understand how you can help them. Your financial blog is a great forum to explain what you can do for the client. Create a need for your products and services. You don’t want to make clients see problems where there aren’t any, but you do want to help them become more aware of improvements and offer solutions they will appreciate.