What should be considered when hiring an off-page SEO team?
Most webmasters can take care of on-page SEO practices on their own. What seems like a daunting task to many is optimizing their website for off-page signals. After all, it takes a lot of time and requires a lot of patience when it comes to securing backlinks for a website. Yes, backlinks are the most common and effective off-page SEO elements and probably the one that can make or break your website, apart from content.
So, what does it take to partner up with an off-page SEO team? Should you hire just anyone or do some research on it? Read on to learn more about it.
Consider their expertise
Of course, when you’re hiring a service provider you must consider hiring one with extensive experience in the field. Not just the number of years, but also the variety of projects that they’ve handled over the years. A backlinks building service must be familiar with the basic requirements for securing backlinks, such as niche relevancy, anchor text optimization, and also domain authority of linking domains. If your service provider has basic familiarity with these terms, they might be good at flexibly handling your custom project.
Look for their customer feedback
Well, you certainly shouldn’t take only your potential partner’s word for their competency. It is always better to gather evidence to support their claim at being the best. You can ask your service provider, before you hire them, to help you connect with their previous patrons. You can, of course, get in touch with their peers and get their feedback on their experience with the link building agency. After all, a good company should have happy customers and they’ll be more than glad to spread the good word about them.
Evaluate their packages
Apart from ensuring that your partner is highly competent in their task, you must also need to ensure that they fit into your budget. It is always better to evaluate the packages that a link building company has to offer. Take a closer look at what all services do they include into their package, and what other service providers can offer you for the same or similar price. Your partner should be reliable and affordable at all times.
Mix and match your needs
Most importantly, your off-page SEO needs might not be the same as others. Therefore, the strategy for your website should also not be the same as others. Make sure to consult with your link building partner to understand how do they plan to carry out off-page SEO for your website. Would they include guest posting, high-quality content creation, and manual blogger outreach as a part of the basic plan? Besides, would they offer you a complete website audit and competitor analysis? In short, you would need to mix and match your needs with the offers on the table. That being said, make sure that your partner meets most of your needs.
In the end, it all depends upon your needs and the availability of the services. As long as your service provider could meet your needs, you can surely rely on them, but only if they also meet your budget.